Lead Acquisition Campaigns and Drive Growth

1 week ago

Sydney, New South Wales, Australia beBeeCampaign Full time $120,000 - $160,000
Marketing Campaign Specialist Job Description

Job Description:

The role of the Marketing Campaign Specialist is a key position in our marketing team, responsible for leading the development and execution of acquisition campaigns. The successful candidate will be expected to generate new leads and build qualified pipeline across key industry segments.

Required Skills and Qualifications:

To be successful in this role, you will need:

  • Strong campaign planning and execution capability, with a focus on top and mid-funnel performance.
  • Collaborative and highly organised, with strong stakeholder management and project coordination skills.
  • Commercially aware and motivated by growth, pipeline contribution and sales enablement.
  • Comfortable working across teams, channels and campaign formats in a fast-paced environment.
  • Clear communicator with a proactive, solutions-oriented mindset.
  • Understanding of B2B buyer journeys and full-funnel marketing strategy.
  • Familiarity with digital acquisition channels (e.g. LinkedIn, Google Ads), inbound tactics, and lead conversion best practices.
  • Working knowledge of CRM and marketing automation platforms (Salesforce preferred).
  • Awareness of how campaign roles integrate with brand, content, and marketing ops.
  • 5+ years' experience in B2B campaign marketing or demand generation roles, ideally within SaaS or technology-driven organisations.
  • Demonstrated experience running multi-channel acquisition campaigns and improving funnel conversion outcomes.
  • Proven ability to work cross-functionally to deliver campaigns that generate measurable impact.
Benefits:

We offer a range of benefits to support your career and well-being, including:

  • A day off for your birthday.
  • Additional 4 days of leave each year.
  • ReadyTecher Awards each quarter with the chance to win flights and accommodation to Hamilton Island.
  • Hybrid work, with in-house baristas in Australia via the Ready Beans team.
  • Access to Sonder - a technology-driven platform supported by safety, medical and mental health experts - available 24/7.
  • Paid parental leave.
  • Additional paid leave for miscarriage, endometriosis and menopause.
  • Volunteer leave.
  • Flu vaccinations.
  • And plenty of ReadyTech merch drops along the way.
Others:

We are committed to creating an inclusive environment where everyone feels valued and respected. We celebrate our diversity of race, beliefs, sexual orientations, gender identities, age, disability status, marital status and more. If you are ready for a challenging and rewarding role, please apply today.

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