Brand and Marketing Leader

1 week ago

Sydney, New South Wales, Australia HelloFresh Full time

About the Role

We are seeking an experienced senior brand manager to lead our Ready To Heat brand in Australia and New Zealand. As a key member of the HelloFresh team, you will be responsible for developing and executing the brand strategy and plan, ensuring a strong brand presence in the market.

Key Responsibilities

  • Develop and execute the brand plan and budget for the Ready To Heat brand.
  • Contribute to the HelloFresh Group's multi-brand strategy, ensuring a distinct identity for the Ready To Heat brand.
  • Lead the development of Ready To Heat brand activities in collaboration with local growth marketing teams, delivering clear business outcomes.
  • Manage brand campaigns for Youfoodz, including the development of insight-led creative briefs with a clear focus on business KPIs.
  • Identify and deliver new brand partnerships for Youfoodz in collaboration with the growth marketing and product teams.
  • Collaborate with the PR team to deliver PR campaigns for Youfoodz in line with brand positioning.
  • Initiate and conduct consumer research to generate actionable local insights.
  • Lead alignment on Youfoodz product development, packaging design, and in-box experience in close collaboration with the Product Innovation, Operations, and Global Brand Teams.
  • Develop and deliver price worthiness initiatives for Youfoodz.
  • Measure the success of Youfoodz brand campaigns and deliver post-campaign reports in alignment with the Global Brand Team.
  • Manage and develop two high performers in specialist areas of Ready To Heat Product Marketing and Marketing Communications.

About You

  • A Bachelor's degree in Marketing or Business.
  • 5+ years of experience leading and building a team.
  • Demonstrated experience with agency management and contract negotiation.
  • Demonstrated experience working with brand management in a retail, telco, or e-commerce business.
  • Strong problem-solving skills with structured thinking and approach.
  • Commercial acumen with strong stakeholder management.
  • Ability to look at the big picture and also excel in campaign execution.
  • Immaculate attention to detail.
  • Exceptional project management expertise across multiple complex and evolving projects.

What You'll Get in Return

  • The chance to have a significant impact on one of the fastest-growing global food technology companies in an exciting growth phase.
  • Company discount - 70% off HelloFresh boxes.
  • Flexible working arrangements.
  • Egoless environment, constant learning with room for personal growth.
  • Free access to Headspace.
  • HelloFresh Academies - monthly internal learning and development.
  • A diverse and vibrant international environment, with offices in 17 countries.

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