Brand Leader

2 weeks ago

Sydney, New South Wales, Australia Are Media Full time

About the Role

The Head of Brand & Communications is integral to the success of Are Media's omnichannel brands. Reporting into the Director of Marketing, this role is responsible for developing strategies grounded in data and insight, implementing integrated marketing plans that strengthen our brands, and managing Are Media's overall brand and reputation.

Key Responsibilities

  • Develop and implement a brand and communications strategy to build brand equity, grow audiences and revenue across the Are Media portfolio.
  • Collaborate with cross-functional teams to develop clear positioning and distinctive plans that resonate with consumers and customers alike.
  • Enhance brand and customer experience for improved brand health and performance.
  • Effectively manage external agency relationships to deliver earned media strategies and integrated plans.
  • Lead and develop a high-performing team of 6 through effective performance management, engagement initiatives, and continuous improvement, supporting each team member across the full employee lifecycle.

Requirements

  • Commercial acumen: Experience creating value for customers by understanding the market, proactively identifying opportunities for growth and developing strategies and plans to drive revenue and profitability.
  • Leadership experience including managing stakeholders, leading change, cross-functional collaboration and developing high-performing teams.
  • Strategic Planning: ability to develop a comprehensive marketing plan aligned with the business's strategy, goals and objectives.
  • TTL Marketing experience: Proficiency in both traditional and digital channels including social, SEO, SEM, email and content marketing.
  • Experience in utilising a CDP to segment customers allowing for the creation of highly targeted and personalised marketing plans.
  • Proven experience developing go-to-market plans that have delivered on long and short-term objectives.
  • P&L/Budget Management: Experience in managing revenue and marketing budgets efficiently and allocating resources to maximise ROI.

About Are Media

Are Media is a leading omnichannel content company for women in Australia. We influence, inform, inspire, and connect with 6 in 10 Australian women across magazine media, digital, video, social, e-commerce, customer review sites, podcasts, events and experiences. Our brands include The Australian Women's Weekly, Better Homes & Gardens, Woman's Day, marie claire, TV WEEK, New Idea, Now to Love, Australian Gourmet Traveller, BEAUTY/crew and ELLE. Through our Change AREgenda, we drive meaningful and positive change for women.

What We Offer

  • A collaborative and inclusive workplace culture.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.
  • The chance to work with a leading content company and make a real impact in the industry.

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