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Senior Vice President, Asia Pacific Marketing Leader
2 months ago
The Senior Vice President, Marketing – APAC will be responsible for developing and executing the region's strategic marketing plan in alignment with business objectives and priorities.
This individual will collaborate with regional customer relationship management and leadership to develop strategic marketing plans to reach the firm's target audiences and channels in the APAC region.
Key responsibilities include managing and executing integrated marketing programs, collaborating with investment and content teams to support fund-raising initiatives, conducting competitor and market surveillance, and evaluating the effectiveness of marketing programs using various KPIs.
The ideal candidate has direct experience working within a global asset management organization and a history of managing marketing programs for institutional investors across the APAC region.
They should be equally proficient with day-to-day marketing activities and long-term strategy, and possess a strong knowledge of regulatory and compliance guidelines.
The manager will dually report to the Head of Marketing for the Global Client Group based in New York and the Managing Partner and Regional Head for Asia Pacific based in Sydney.
About YouWe are seeking a highly motivated and experienced marketing professional with a proven track record in integrated marketing campaign management.
The ideal candidate will have 10+ years of marketing experience in asset management, including direct experience working with institutional investors.
They should possess excellent written and verbal communication skills, strong project management skills, and a collaborative approach.
The candidate should also have a strong knowledge of the MS Office suite of products, and comfort with CRM and marketing technology tools such as Salesforce, Pardot, Seismic.
Bachelor's degree (or equivalent) in marketing, business, or related field is required.
Travel is required for this role, and the employee will need to be flexible and open to travel both domestic and international as needed.