Product Marketing Strategist

3 days ago

Newcastle, New South Wales, Australia Avetta Full time
About the Role

Avetta is a global leader in supply chain risk management and compliance solutions. Our Cloud platform provides clients assurance that their contractors and suppliers operate in accordance with both sustainable business practices and regulatory mandates.

We're a profitable company, backed by EQT global, and growing rapidly. We're looking for a stellar Product Marketing Manager to round out our team and drive Avetta through its next phase of evolution.

This role offers a hybrid schedule in our office (3 days in office, 2 days the ability to work from home). At this time, only qualified candidates who currently reside within commutable distance will be considered.

Please note: This role requires full working rights in Australia without current or future sponsorship, proof of this is required to be produced in the final stages of selection.

Key Responsibilities
  • Product Positioning and Messaging: Develop and execute product positioning and messaging strategies that resonate with our target buyer personas.
  • Market Intelligence: Conduct market research and analysis to understand our buyers, their key buying criteria, and the competitive landscape.
  • Sales Enablement: Develop sales enablement tools and materials to support our sales teams in effectively communicating the value of our solutions.
  • Product Launches: Plan and execute the launches of new products and releases of existing products, managing cross-functional teams to ensure successful implementation.
  • Thought Leadership: Act as the primary thought leader for Avetta's solutions, including speaking engagements and written works, to establish the company as a leader in the industry.
  • Content Creation: Develop high-quality content and marketing campaigns to support customer retention and sales efforts.
Requirements
  • 3-5 years of experience in product marketing, with a proven track record of success in developing and executing product positioning and messaging strategies.
  • Excellent verbal, written, listening, and presentation skills.
  • Comfortable using collaboration and CRM tools such as Teams and Salesforce.
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams, customers, and third parties.
  • Energy, drive, an appetite to learn, and willingness to work hard.

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