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Product Marketing Manager
2 months ago
About Avetta
Avetta is a leading provider of supply chain risk management and compliance solutions. Our cloud-based platform helps clients ensure that their contractors and suppliers operate in accordance with sustainable business practices and regulatory mandates.
Our Mission
We serve as the evaluation layer for our clients, assessing the operational disciplines of their suppliers and contractors, including health and safety, environmental impact, corporate social responsibility, financial viability, anti-bribery, and more.
The Role
The Product Marketing Manager will be responsible for owning all traditional aspects of product marketing, including market segmentation, product positioning, buyer personas, sales enablement, and more. This role will bridge the gap between the problems our customers face and the solutions Avetta offers.
Key Responsibilities
- Develop Sales Enablement tools to support our sales teams.
- Conduct market intelligence to understand our buyers, their buying behavior, and key buying criteria.
- Perform competitive intelligence to analyze our competition and develop battlecards and other competitive intelligence materials.
- Collaborate with Product Management, Sales, and Marketing departments to develop product positioning and messaging that resonates with our target buyer personas.
- Understand and document our prospects' buying process.
- Plan and execute the launches of new products and releases of existing products.
- Act as the primary thought leader for Avetta's solutions, including speaking engagements and written works.
- Develop messaging, high-quality content, and marketing campaigns to support customer retention and sales efforts.
- Support customer visits, industry events, PR, digital, social, and 3rd party marketing.
Requirements
- 3-5 years of experience writing complex, technical sales enablement material/content.
- Excellent verbal, written, listening, and presentation skills.
- Comfortable using collaboration and CRM tools such as Teams and Salesforce.
- Excellent people and management skills to interact with staff, colleagues, cross-functional teams, customers, and third parties.
- Energy, drive, an appetite to learn, and willingness to work hard.
Education, Training, and Experience
- Bachelor's Degree in Communications, Marketing, or related field.
- Must have previous, proven success with B2B product marketing.
- Strategic experience with Go-To-Market planning.
- 3-5 years of product marketing experience with at least 5 years' experience in a market-facing role.
- Experience marketing service-oriented technology solutions, not just products.
