Senior Marketing Manager
4 weeks ago
We're seeking a highly analytical and strategic Commercial Marketing Manager to join our team at TPG Telecom. In this role, you'll be responsible for designing and delivering data-driven propositions for the NBA program that resonate with our customers.
Key Responsibilities:
- Analyse complex datasets to create data-driven and personalised propositions for customer retention and revenue growth
- Design the Next Best Action (NBA) proposition framework with scalability and flexibility in mind
- Define decisioning rules to prioritise NBA recommendations based on customer value and business goals
- Establish mechanisms to capture customer feedback on NBA recommendations
- Prepare and present NBA commercial updates and performance metrics to senior management and key stakeholders
Requirements:
- Strong analytical skills with expertise in using data analytics tools and techniques
- Proficiency in data manipulation, statistical analysis, and data visualisation
- Strong business acumen and ability to connect statistical insights with strategic commercial objectives
- Experience in developing and optimising customer propositions and value offers using data-driven methodologies
What We Offer:
- Flexible hybrid way of working
- 'Stay Connected Mobile' - access to a free mobile plan
- 'Stay Connected NBN' - access to a free NBN 100 plan
- 'Your Leave' - an additional 4 days of leave to be used whenever you like
We're committed to creating a workplace where everyone belongs. If you're passionate about customer-centric marketing and have a strong analytical mindset, we encourage you to apply for this exciting opportunity.
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