Data-Driven Marketing Insights Professional
3 days ago
About Us
Guzman y Gomez Mexican Kitchen is a leading fast-food chain in Australia, renowned for its commitment to serving 100% clean food without added preservatives or artificial flavors.
Role Overview
We are seeking an experienced Data-Driven Marketing Insights Professional to join our team and provide essential sales and marketing insights to drive business growth and sustainability across our network of restaurants.
About the Role
The successful candidate will analyze large datasets to identify trends, patterns, and correlations relevant to marketing strategies and restaurant operations. They will also conduct post-campaign analysis to evaluate ROI and drive sales growth, while ensuring alignment with cross-functional teams regarding sales movements driven by marketing activities.
Your Responsibilities
- Conduct thorough data analysis to inform marketing strategies and optimize business performance
- Develop and maintain complex spreadsheets to track sales, customer behavior, and market trends
- Collaborate with finance and marketing teams to prepare board reports and ensure alignment of marketing initiatives with overall business objectives
- Communicate key findings and recommendations to senior management and other stakeholders
- Support the development of new marketing campaigns and promotional activities based on data-driven insights
About You
To be successful in this role, you will have:
- Previous experience working in a fast-paced marketing-related environment
- Strong analytical skills and ability to work with large datasets
- Advanced Excel skills and experience with SQL (preferable)
- Excellent communication and presentation skills to effectively share insights with stakeholders
- A strong commercial acumen and ability to drive business growth through data-driven decision-making
What We Offer
In return for your expertise and passion, we offer a competitive salary range of $80,000 - $110,000 per annum, plus benefits including flexible work arrangements, phone allowance, annual leave, bonus scheme, career growth opportunities, and more.
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