Chief Marketing Officer

6 days ago

Canberra, ACT, Australia Miller Leith Full time

About Miller Leith:
A leading and fastest-growing health and sports supplement business in Australia, boasting a strong e-commerce platform and an extensive network of retail stores nationwide, supporting hundreds of thousands of individuals in reaching their health and fitness aspirations.

About The Role:
As the Chief Marketing Officer (CMO), you will lead, inspire, and empower a talented marketing team of ten, alongside broader teams, to achieve exceptional growth across our e-commerce and retail channels. With your expertise as a digital native, you will prioritize the digital arm of the business, providing strategic guidance to both internal teams and external agencies.

Key Responsibilities:

  • Lead the digital and retail marketing team, collaborating with the Head of E-commerce to develop and implement best-practice digital and omni-channel campaigns.
  • Manage the external agency for SEO and digital marketing, overseeing national marketing campaigns across digital channels and a store network exceeding 100 locations.
  • Serve as the primary point of contact for marketing and communications, working closely with the Retail Marketing Manager and franchisees to grow and develop their stores.
  • Create an omni-channel experience that aligns with business objectives and customer needs, coordinating with procurement, NPD, and warehouse teams to plan and execute marketing campaigns.
  • Translate strategic goals into operational plans, managing marketing budgets and building monthly reporting dashboards.
  • Perform ad hoc duties as requested by the Senior Leadership Team (SLT).

About You:

  • You are highly savvy in digital marketing, well-versed in the latest trends, and have experience leading e-commerce brands.
  • You are a strong leader with a proven track record in team leadership, complemented by excellent communication skills, stakeholder management experience, and the ability to influence.
  • You have demonstrated expertise in SEO, Meta ads, content marketing, and email marketing.
  • You are results-driven, analytical, and possess a strong attention to detail.
  • You are proficient in key systems and platforms, including Facebook (FB) and Ads, Instagram (IG), influencer marketing, email marketing (EDMs) with Klaviyo, direct-to-consumer strategies, in-store initiatives, SEO optimization, TikTok Ads, and app development with seamless offline and online integration.
  • Experience or a strong interest in the health and fitness industry is a plus.

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