Product Marketing Manager

3 weeks ago

Sydney, New South Wales, Australia RecordPoint Full time

Seeking a seasoned Product Marketing Manager to spearhead the promotion of our cutting-edge data and information lifecycle management SaaS product. The ideal candidate will possess a deep understanding of the highly-regulated industry and be skilled in developing effective marketing strategies that drive awareness, adoption, and revenue growth.

Key Responsibilities
  • Positioning & Messaging Framework - Determine the challenges your audience faces and how our product offers a solution.
  • Product Features & Benefits - Describe how our product fits into the audience's current workflows and improves them.
  • Liaison with Product Team - Provide audience insights to the product team and collaborate to ensure products meet audience needs.
  • Liaison with Customer Facing Teams - Ensure the company deeply understands the full scope of the audience's challenges and how our product fits into their lives/workflows.
  • Competitive Analysis - Maintain a side-by-side comparison explaining how competitors solve problems for your audience.
  • Audience Interviews - Ask questions about the audience's entire workflow.
  • Audience Research & Persona Development - Create a full profile of each company type and persona.
  • Product Launch Planning & Execution - Product launches are in service of a broader narrative of filling a specific audience need.
  • Sales Enablement Content - Create content that shows how our product fits into the full-stack of tools your audience uses.
  • Content Roadmap Suggestions - Create content that highlights a range of things your audience cares about.

As a Product Marketing Manager at RecordPoint, you will be the authority on our personas, market, and capabilities. You will work closely with our revenue-generating teams, arming them with insights on how to speak about the value and differentiation of our products. If you have experience driving growth in technology companies and are skilled in effective marketing strategies, we encourage you to apply.

Why RecordPoint?

    • Flexible work life balance
    • Opportunities to grow and develop
    • Fast-growth Australian-owned company
    • A workplace where innovation is our way of life
    • Personal Development budget for all staff
    • Access to Employee Stock Ownership Plan
    • A brilliant graduate program that provides both mentoring and growth opportunities for all
    • Work on a product that makes a real social-good impact on the world
    • Global opportunities

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