Senior Product Marketing Manager

1 month ago


Sydney, New South Wales, Australia Upguard Full time

This is a Senior Product Marketing Manager role with Upguard, a leading company in AU, where you will be pivotal in driving the growth of their attack surface management product. You'll advocate for the features that delight users and drive growth, creating messaging and campaigns to launch them. You will oversee the creation and execution of product launches and strong competitive positioning, keeping Upguard front and centre in the minds of industry analysts and the market.

As a Senior Product Marketing Manager, you will be responsible for crafting differentiated positioning and messaging for Upguard's attack surface management product. You will partner with the Product team as the voice of customers, GTM teams, and the market to help shape product roadmaps. You will launch new, innovative features into the market that cut through the noisy landscape. You will understand the market landscape of the attack surface management and digital risk protection space, including TAM/SAM, competitors, packaging & pricing, and much more.

Key responsibilities include:

  • Craft differentiated positioning and messaging for Upguard's attack surface management product
  • Partner with the Product team as the voice of customers, GTM teams, and the market to help shape product roadmaps
  • Launch new, innovative features into the market that cut through the noisy landscape
  • Understand the market landscape of the attack surface management and digital risk protection space

Requirements include:

  • 4+ years of product marketing experience in B2B SaaS product marketing for a technical product
  • A passion for connecting with customers and understanding pain points
  • You can hold your own in conversations with our Product and executive team
  • You love getting your hands dirty
  • You're comfortable presenting Upguard's products to C-level execs and industry analysts
  • You're data-driven and can make relevant inferences from tools such as Google Analytics, Hubspot, and Mixpanel to drive decision-making

Preferred qualifications include:

  • A strong grasp of cybersecurity
  • Experience marketing technical products to an IT or developer audience
  • Familiarity with product-led growth
  • You're comfortable in Excel/SQL
  • Experience at a growth-stage tech company


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