Product Marketing Manager
3 weeks ago
Flare is a leading provider of advanced benefits and onboarding solutions designed for the modern workplace. As a fast-growing, diverse team of 100+ employees, we're passionate about helping every team member grow, thrive, and realise their full potential in and outside of work.
Key Responsibilities- Drive and execute positioning, customer value propositions (CVP), and product marketing programs designed to increase awareness and adoption for our products.
- Translate product initiatives into real customer value and play a key role in bringing Flare consumer products to life across all channels and target markets.
- Develop and execute product marketing programs across the full marketing mix, in partnership with channel managers including lifecycle and paid performance.
- Apply test-and-learn experimentation frameworks to support channel and messaging optimisations at scale.
- Ownership of product marketing metrics and reporting to contextualise performance and support quarterly planning.
- 8+ years in product marketing with core responsibility for commercial outcomes, preferably in B2C SaaS or a high-growth startup environment.
- Experience harnessing and interpreting customer and category insights to lead large-scale initiatives to successful outcomes.
- Strong analytical skills, with the ability to analyse market dynamics, customer segmentation, and funnel dynamics to inform actionable programs.
- Proven ability to drive business growth, achieve revenue targets, and optimise key performance metrics such as CAC, ROAS and LTV.
- Diverse, inclusive and friendly culture.
- Great work-life balance with our hybrid working model.
- Annual allowance towards your office commuting costs.
- Holistic EAP with Sonder, which extends not only to you but your immediate family.
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