Member Journey Marketing Lead

1 week ago

Melbourne, Victoria, Australia beBeeMarketing Full time $130,000 - $140,000
Job Description:

We are seeking an experienced marketing professional to lead the development and execution of impactful campaigns that nurture relationships at every stage of the member journey.

The successful candidate will be responsible for developing and implementing comprehensive email direct marketing strategies, creating and managing communication initiatives that enhance the experience of existing members, and collaborating with stakeholders to optimize group websites.

  • Develop and implement comprehensive email direct marketing strategies.
  • Create and manage communication initiatives that enhance the experience of existing members.
  • Collaborate with stakeholders to optimise group websites.
  • Manage customer segmentation and targeting to ensure marketing activities are relevant, personalised, and effective.
Key Qualifications:

A strategic thinker with a passion for delivering engaging customer experiences is required. Results-driven and data-oriented, you will have a track record of optimizing marketing campaigns. Strong communication skills with excellent attention to detail are also essential.

Working closely with internal teams-Sales, Business Development, and Customer Experience-as well as external partners, you will need to collaborate effectively and communicate complex ideas in a clear and concise manner.

Benefits:

This role offers a unique opportunity to make a significant impact on the business while working in a dynamic and supportive environment.

As a key member of our high-performance marketing team, you will have access to ongoing training and development opportunities, enabling you to stay up-to-date with the latest industry trends and best practices.

About the Opportunity:

This role is an exciting opportunity for an experienced marketing professional to join our team and contribute to the growth and success of our business.

With a strong focus on customer experience, we are looking for someone who shares our passion for delivering exceptional results and making a meaningful impact on our customers' lives.

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