Marketing Technology Customer Journey Architect

7 days ago

Melbourne, Victoria, Australia beBeeCustomer Full time $96,000 - $124,000
Customer Journey Architect Opportunity

We're seeking a seasoned professional to drive the strategic development and implementation of customer journey solutions.

About the Role

This is an exciting opportunity for a senior marketing technology expert to join our team and contribute to shaping the future of customer interactions. As a key member of our MarTech team, you'll be responsible for designing, implementing, and optimizing customer journey experiences across multiple channels, including on-site, mobile, paid media, and more.

  • You will own and drive the technical implementation, integration, and optimization of Braze across our digital platforms.
  • Collaborate with marketing, data, and engineering teams to deliver highly personalized, automated customer journeys (push, in-app, SMS, email).
  • Stay ahead of the curve with Braze's latest features and industry trends to continuously improve our martech ecosystem.
  • Provide engineering services to cross-functional development and data teams, fostering rapid innovation.
  • Deliver highly complex, cross-channel customer experiences across 1:1 channels, including on-site, mobile, paid media, and more.
  • Contribute to the establishment and enhancement of a best-in-breed marketing and loyalty platform.
  • Innovate marketing strategies and optimize customer journeys.
  • Troubleshoot and resolve data flow or integration issues across Braze, Tealium CDP, and other Martech tools.
  • Collaborate with diverse teams to achieve common goals.
  • Stay up-to-date with industry trends and emerging technologies.
Key Qualifications
  • Proven experience implementing and scaling Braze in a production environment (SDKs, APIs, Webhooks, Currents, etc.).
  • An in-depth understanding of the entire web development process, with a strong emphasis on experimentation and continuous learning.
  • Familiarity with CDPs (Customer Data Platforms), such as Tealium AudienceStream, Segment, event tracking, and marketing automation best practices.
  • Familiarity with code versioning tools like Git, SVN, or TFS.
  • Proficiency in Tag Management platforms like Google Tag Manager, Adobe Launch, or Tealium iQ.
  • Knowledge of Conversion Rate Optimization (CRO) platforms such as Optimizely, Dynamic Yield, or Adobe Target.
  • Experience with analytics tools (e.g. Amplitude, GA4), and experimentation platforms is nice to have.
What We Offer
  • A hybrid working arrangement with flexibility to spend time in our National Office.
  • Ongoing support for professional development through online micro-credentialing, certification programs, and community events.
  • Career opportunities across the broader Wesfarmers Group.
  • An inclusive leave policy and ongoing support for team members of all backgrounds and family circumstances.
  • Free onsite parking when required to visit the office.
  • A bonus program recognizing employee contributions and hard work.
  • A team member discount card offering discounts at Kmart, Target, Bunnings, and Officeworks.
  • A free OnePass membership providing free delivery on eligible products across Kmart & Target.
  • Access to exclusive discounts and benefits through the Kmart for You benefits program.
  • A reflection room for prayer, meditation, or personal time.
  • The opportunity to purchase shares through a salary sacrifice arrangement.
Join Our Community

We celebrate diversity and strive to create inclusive environments where everyone can contribute and succeed. We encourage applications from all candidates and welcome discussions about workplace adjustments.

If you're excited about this role but unsure if you meet 100% of the criteria, we'd love to hear from you and discuss your application.

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