Senior Marketing Journey Architect

1 week ago

Melbourne, Victoria, Australia beBeeMarketing Full time $100,000 - $140,000
Role Overview

This Senior Marketing Cloud Journey Designer position requires expertise in Salesforce Marketing Cloud journey design, build and optimisation. The role involves partnering with cross-functional teams to capture requirements, identify pain points and design optimised campaigns and journeys.

Responsibilities
  • Partner cross-functionally to gather customer insights and translate them into actionable campaigns and reporting packs.
  • Build complex multi-channel customer journeys including decision splits, A/B testing, reporting and optimisation using Salesforce Marketing Cloud.
  • Host stakeholder workshops and ideation sessions to shape journey backlogs and explore new initiatives.
  • Manage the end-to-end delivery of campaigns from design and build through to reporting and insights.
Requirements
  • Strong communication and consulting skills to engage influence and educate stakeholders at all levels.
  • 5+ years' experience in Salesforce Marketing Cloud journey design, build and optimisation.
  • Experience gathering requirements and translating them into actionable campaigns and reporting packs.
  • Strong analytical and problem-solving skills with an eye for detail and ability to think big picture.
  • Technical capability with tools such as SQL, Data Design, AMPscript, HTML/CSS or related platforms.
Benefits
  • A range of flexible working and leave options to balance work and life commitments.
  • 16 weeks paid parental leave with no waiting period and Superannuation paid during unpaid leave.
  • Learning and development opportunities to support career interests.
  • Health and wellbeing support access to Headspace and EAP program wellness facilities and more.
  • Share offers and insurance benefits.
  • Social activities community give-back programs and paid volunteer days.
Our Approach

We treat everyone with fairness consideration and respect regardless of gender gender identity marital or family status sexual orientation age ethnicity religious beliefs cultural or socio-economic background perspective and experience.

We strongly encourage applications from candidates of diverse backgrounds and lived experiences including Aboriginal and Torres Strait Islander people and people living with disability.

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