Lead Customer Journey Expert

3 days ago

Melbourne, Victoria, Australia beBeeCustomerExperience Full time $120,000 - $145,000
Role Overview

We are seeking a highly skilled CRM Manager to lead our program of work using Salesforce Marketing Cloud. The successful candidate will build highly personalized and relevant content at scale, driving 1-to-1 customer journeys.

This is a key role in delivering our vision of powering a cleaner, smarter energy future for Australia and beyond. You will work closely with your team to execute residential LPG marketing strategies, including cross-channel campaigns and personalization, focusing on delivery and in-market management.

About the Role
  • This is an end-to-end ownership position through campaign design, delivery, and monitoring. The ideal candidate will have experience in Salesforce Marketing Cloud (7 years +) and digital/CRM marketing campaign design, delivery, and monitoring.
  • A champion for the customer, passionate about creating outstanding, personalized experiences to generate customer connection.
  • The ability to identify and articulate immediate areas of opportunity as well as longer-term strategic decisions required for success;
  • Commercially savvy and able to connect digital marketing experiences with business outcomes.
Key Responsibilities
  1. Discovering and implementing automations and journeys that benefit customer retention and build loyalty.
  2. Collaborating with analytics to identify customers for campaigns and designing deployments using Salesforce Marketing Cloud.
  3. Identifying improvements in Origin's salesforce technical landscape.
  4. Building reports on eDM, SMS, customer satisfaction, and campaign performance.
  5. Maintaining templates and dashboards in Salesforce and Marketing cloud.
  6. Collaborating with the Salesforce development team to identify opportunities for continuous improvement.
  7. Providing technical advice regarding MarTech, data, and process to the LPG business.
  8. Working with agency partners to ensure best-in-class 1:1 communications and integration across customer journeys/sales funnels.
  9. Maintaining data quality & version control across Marketing Cloud.
Benefits

We offer a dynamic and inclusive workplace where everyone can belong and tackle challenges together. Our diverse team creates innovative solutions to deliver a cleaner, smarter energy future for Australia and beyond.

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