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Marketing Communications Strategist

1 month ago

Sydney, New South Wales, Australia IIQAF Full time

We are seeking a Marketing Communications Specialist to manage our online and offline communication with clients and increase brand awareness for IIQAF.

The ideal candidate will have experience in identifying and building long-term relationships with target audiences, and will act as our brand's voice to impress our customers and attract new clients.

Key Responsibilities
  • Promote our products and services during events and coordinate the design of promotional material for distribution in online and offline channels.
  • Advertise our company and products/services on various media, including social media and professional platforms.
  • Plan interviews and press conferences to showcase our brand's expertise and build relationships with industry experts.
  • Produce high-quality marketing copy for our website and craft regular newsletters with company updates.
  • Track the return on investment (ROI) for our marketing campaigns and monitor our corporate website and social media pages for client queries.
  • Network with industry experts and potential clients to drive brand awareness and gather customer feedback to inform sales and product teams.
Requirements
  • Proven work experience as a Marketing Communications Specialist or similar role, with a strong understanding of B2B and B2C advertising campaigns.
  • Familiarity with web content management tools, such as WordPress, and proficiency in MS Office.
  • Knowledge of SEO and Google Analytics, as well as experience with marketing campaigns on social media.
  • Excellent verbal and written communication skills, with good presentation skills and a Bachelor's degree in Marketing, Communications, Public Relations, or a relevant field.