Engagement Strategist

3 weeks ago

Sydney, New South Wales, Australia Special Broadcasting Service (SBS) Australia Full time
Overview

Join to apply for the Engagement Strategist role at Special Broadcasting Service (SBS) Australia.

This is a 12-month parental leave contract, Sydney-based role (hybrid). You will connect audiences with trusted, diverse SBS content and be part of Australia's most diverse and inclusive media organisation.

We embrace difference and welcome applications from people of all backgrounds, including Aboriginal and Torres Strait Islander peoples, whose contributions to society and workplace are acknowledged.

The Role

Reporting to the Product Satisfaction Lead, the Engagement Strategist will support the optimisation of SBS's digital products (SBS On Demand, News, Audio and Publishing). The role focuses on quantitative data and analytics to surface actionable insights that enhance user journeys, product features, and overall engagement.

  • Identify and communicate actionable insights from user data, product usage, and research findings, with clear recommendations for product, curation, and experience teams.
  • Suggest hypotheses and future testing opportunities to inform product decision-making and drive engagement.
  • Contribute to regular reporting cycles (weekly updates, monthly reports, showcases) with clear, consistent, and actionable outputs.
  • Track and interpret audience behaviour trends, highlighting significant shifts or anomalies.
  • Monitor post-release performance against agreed metrics and provide optimisation recommendations.
About You
  • 5+ years of experience in digital analytics, insights, or optimisation, ideally in streaming, media, entertainment, or digital product environments.
  • Proficiency in Adobe Analytics (essential); SQL is a nice-to-have.
  • Strong quantitative analysis skills with the ability to translate data into actionable business insights.
  • Experience supporting or working with product and experimentation teams.
  • Clear communication skills; ability to distill complex findings for non-technical stakeholders.
  • Strong problem-solving and hypothesis-driven mindset; curiosity is essential.
  • Ability to balance multiple projects across different products and priorities.
About SBS

SBS is a unique and innovative media organisation producing trusted, meaningful content for all Australians, celebrating diversity and giving a voice to often unheard communities.

Our purpose over the last 50 years has been to deepen connections with communities, share stories, and increase understanding and respect for the differences that make up Australia.

The Streaming & Digital Products team brings together SBS's digital platforms—spanning streaming, news, audio, and publishing—into one integrated team. We innovate across the user journey and deliver seamless, user-centred products that millions rely on daily, advancing SBS's 2030 vision.

Work Environment & Benefits
  • Inclusive culture; SBS welcomes difference and supports all employees.
  • Benefits include healthcare checks, salary packaging, Employee Assistance Programme, flexible work arrangements, and discounted gym membership with Fitness Pass.
  • Opportunities for internal promotion and allocated training funds to support career growth.
Reasonable Adjustments

SBS provides reasonable adjustments to support applicants. If you require adjustments to the recruitment/interview process, contact Adjustments include alternative application methods and interview setups.

We are proud to partner with the Hidden Disabilities Sunflower initiative to support an inclusive workplace.

How to Apply

To apply online, please visit:

We are shortlisting applications as they come in, so apply today.


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