Distinguished Media Strategy Director

1 week ago

Gold Coast, Queensland, Australia beBeeLeadership Full time $90,000 - $120,000

We are seeking an accomplished Media Strategy Leader to drive our integrated media campaigns, ensuring successful outcomes across digital and traditional channels.

This role involves developing and implementing innovative media strategies that align with our objectives. As a seasoned professional, you will manage day-to-day relationships with media buying agencies, SEO specialists, analytics experts, and creative teams to deliver impactful campaigns on time and within budget.

You will oversee campaign implementation and optimization, leveraging real-time data, audience insights, and creative testing to maximize results. Your expertise in managing large budgets and optimizing multi-channel investment for maximum ROI is crucial to this position.

To succeed in this role, you will need strong data literacy skills and experience with analytics platforms, programmatic advertising, and campaign optimization. A minimum of 5 years' experience delivering integrated media campaigns is required, along with a proven track record of ecommerce performance.

Your Key Responsibilities:
  • Develop and implement comprehensive media strategies that integrate digital and traditional channels;
  • Manage media buying agencies, SEO specialists, analytics experts, and creative teams to ensure timely and cost-effective campaign delivery;
  • Oversight of campaign implementation and optimization, using real-time data and creative testing to achieve optimal results;

Your Skills and Experience:

  • At least 5 years' experience delivering integrated media campaigns, with a strong track record of ecommerce performance;
  • Proven ability to manage large budgets and optimize multi-channel investment for maximum ROI;
  • Strong data literacy skills and experience with analytics platforms, programmatic advertising, and campaign optimization;
What We Offer:
  • A dynamic work environment with a passionate team;
  • A range of staff benefits, including opportunities for professional growth and development;

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