Executive Director of Brand Strategy

Corporate Marketing Strategist - We are looking to capture an experienced professional who can take our brand, products and services to a higher altitude. This is an exciting full-time role for our Head Office and APAC Team based on the Gold Coast.

MANAGER - COMMUNICATIONS, MARKETING & EVENTS - APAC

An exciting new opportunity exists for a creative and organised manager who can operate a shared service across our Communications, Marketing and Events. Show us your creativity and strategic mastery to lead us into the next chapter of our business, where the sky truly is the limit.

Job Description:

The role is responsible for developing and implementing comprehensive strategies that enhance our brand, reputation and communications (both internal and external) for the Asia Pacific business units, in consultation with our Global Corporate Communications, Marketing & Brand hub.

A diverse, fast paced, and hands-on role that reports directly to our Manager, Strategic Projects and working closely with our CEO. This role is the driving force behind building positive brand awareness both internally and externally, engaging our multi-cultural workforce of over 4,500 people, delivering high-quality and well-executed events, and managing our Australian corporate social responsibility initiatives across our APAC brands.

This role requires a prominent level of creativity, strong design aptitude, ability to plan, pitch and coordinate execution of campaigns, as well as manage the overall strategic direction from an MCE perspective.

Key Responsibilities:

• Translate our business strategies into brand and reputation activities.
• Deliver engaging and targeted internal communications, consistently and creatively, across multiple channels and distribution methods.
• Plan, source and create content for all communications for both print and digital platforms, including copywriting and design.
• Deliver strategic and tactical marketing and planned public relation campaigns.
• Manage all media activities to maintain an ongoing positive public image and enhance our company visibility.
• Build and maintain strong relationships with key internal and external stakeholders.
• Collaborate with the Dubai CCMB team regularly, contributing to quarterly plans and work together on local brand, public relations and communication activities.
• Grow Snap Fresh social media effectiveness to improve and support our social footprint and engagement within APAC.
• In conjunction with Dubai CCMB PR & Crises team, maintain an up-to-date crises and response plan including media coverage and follow up.
• Manage and seek opportunities to enhance our CSR impact.
• Full event management responsibility on company sanctioned events.

Requirements:

• Demonstrated experience (10 years+) working in a similar role and B2B model.
• Bachelor or master's qualified in Marketing, Communications, Journalism or similar.
• Experience working for a geographically diverse business with a multi-cultural workforce of over 4,000 employees.
• A creative and innovative thinker with strong design experience and attention to detail.
• Ability to manage multiple concurrent projects, create effective business cases, and manage feedback, data analysis and tracking the full life cycle of campaigns.
• Ensure adherence to corporate governance and brand guidelines.
• Proficient with videography, photography, and editing.
• Proficient with programs such as iMovie, Canva, Lightroom, Photoshop, PremierPro and After Effects.
• Proficient with digital advertising, specifically Google advertising and social media.
• Excellent time management and organisational skills and flexibility to work on multiple projects at once.
• Strong stakeholder management.

What's in it for you?

Competitive salary. 5 weeks Annual Leave. Amazing office location overlooking the Beach. Access to our corporate LinkedIn Learning account. Tailored Employee Benefits Scheme including discounts at hundreds of retailers. Novated Car Lease option.

About Us:

We are a leading provider of inflight catering and retail services. Specialising in food manufacturing and airport lounge management, our group of diverse brands enables us to deliver extensive service capabilities.

We operate in 16 locations across 12 cities and employ over 4,500 people. We cater to many of the world's top airlines and multiple local and international retail customers, producing over 70 million meals annually, and servicing over 257,000 flights, each year.