E-Commerce Marketing Strategist

1 week ago


Sydney, New South Wales, Australia Woolworths Group Full time

Position Overview

As the Digital Marketing Lead within the Food eCommerce Customer Growth division at Woolworths Group, you will spearhead the creation and execution of marketing strategies that effectively showcase our Food eCommerce offerings. Your efforts will be crucial in enhancing brand visibility, fostering customer engagement, and driving acquisition.

About Woolworths Group

Woolworths Group is a leading retailer in Australia, dedicated to delivering exceptional value and service to our customers. Our innovative approach combines the expertise of e-commerce, technology, and data analytics to redefine shopping experiences, whether online or in-store.

Key Responsibilities

  • Collaborate with cross-functional teams to design and implement comprehensive marketing programs aimed at maximizing customer acquisition and revenue growth.
  • Work alongside internal and external media and creative partners to craft and refine impactful campaigns that align with business objectives.
  • Engage with senior leadership to ensure transparency and alignment throughout the marketing initiatives.
  • Develop and present performance insights and strategies to enhance team effectiveness and collective outcomes.
  • Conduct experimental programs to identify best practices and innovative tactics that improve conversion rates.

Qualifications

  • A minimum of 5 years of experience in digital marketing, eCommerce, or related fields.
  • Proven track record in managing end-to-end marketing campaigns, including strategic planning, creative assessment, and performance measurement.
  • Expertise in leveraging above-the-line media strategies to drive customer engagement.
  • Strong communication, presentation, and organizational skills.
  • Experience in retail eCommerce and customer loyalty programs is a plus.
  • Exceptional ability to build relationships and influence stakeholders across various levels.

What We Offer

  • A global organization with diverse career opportunities across multiple disciplines.
  • Robust mentorship and professional development, working alongside some of the industry's brightest talents.
  • A flexible work-from-home policy that promotes work-life balance and personal well-being.
  • Access to confidential support services for team members and their families.
  • Employee benefits across all Woolworths brands.

Our Commitment to Diversity

At Woolworths Group, we value diversity and inclusion as essential components of our success. We strive to create a workplace where every individual feels valued and empowered to contribute their unique perspectives. We encourage all qualified candidates to apply and are committed to providing necessary accommodations throughout the hiring process.



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