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E-commerce Strategy Manager
2 months ago
The E-commerce Strategy Manager plays a crucial role in developing and executing e-commerce strategies, expanding market reach, enhancing customer satisfaction, and ensuring the delivery of business objectives.
Reporting to the Head of Marketing, this role is responsible for managing the e-commerce platform, driving online sales and revenue growth, enhancing the user experience, and ensuring the efficient operation of all e-commerce activities.
The role involves strategic planning, execution, and analysis of online sales and marketing efforts to achieve revenue and growth goals.
The E-commerce Strategy Manager will have full ownership of the Direct-to-Consumer (D2C) P&L and is instrumental in the success and profitability of the online business and is responsible for managing the company's vision for e-commerce.
Key Responsibilities:- Manage and Optimize E-commerce Platforms
- Take Full Ownership of the D2C P&L
- Develop and Execute E-commerce Strategies
- Work Closely with Internal Teams
- Analyze Market Trends and Customer Data
- Strategize and Execute Digital Marketing Campaigns
- Develop and Implement Comprehensive Digital Marketing Programs
- Identify Opportunities for Process Improvements
- Develop and Execute an E-commerce Strategy Aligned with Overall Business Goals
- Manage Relationships with External Vendors and Partners
- Oversee Order Fulfillment Processes
- Lead and Inspire the Digital Marketing Team
- 5+ years of experience in e-commerce management, preferably in a retail or consumer goods environment
- Strong understanding of e-commerce platforms, project management skills, digital marketing, and website optimization
- Proven experience in managing and optimizing P&L for e-commerce operations
- Demonstrated knowledge in digital marketing, including SEO, PPC, email marketing, social media, and content marketing
- Excellent analytical and problem-solving skills, with the ability to make data-driven decisions