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E-commerce Strategy Manager

2 months ago


Sydney, New South Wales, Australia Sharp And Carter Full time
About the Role

The E-commerce Strategy Manager plays a crucial role in developing and executing e-commerce strategies, expanding market reach, enhancing customer satisfaction, and ensuring the delivery of business objectives.

Reporting to the Head of Marketing, this role is responsible for managing the e-commerce platform, driving online sales and revenue growth, enhancing the user experience, and ensuring the efficient operation of all e-commerce activities.

The role involves strategic planning, execution, and analysis of online sales and marketing efforts to achieve revenue and growth goals.

The E-commerce Strategy Manager will have full ownership of the Direct-to-Consumer (D2C) P&L and is instrumental in the success and profitability of the online business and is responsible for managing the company's vision for e-commerce.

Key Responsibilities:
  • Manage and Optimize E-commerce Platforms
  • Take Full Ownership of the D2C P&L
  • Develop and Execute E-commerce Strategies
  • Work Closely with Internal Teams
  • Analyze Market Trends and Customer Data
  • Strategize and Execute Digital Marketing Campaigns
  • Develop and Implement Comprehensive Digital Marketing Programs
  • Identify Opportunities for Process Improvements
  • Develop and Execute an E-commerce Strategy Aligned with Overall Business Goals
  • Manage Relationships with External Vendors and Partners
  • Oversee Order Fulfillment Processes
  • Lead and Inspire the Digital Marketing Team
Requirements:
  • 5+ years of experience in e-commerce management, preferably in a retail or consumer goods environment
  • Strong understanding of e-commerce platforms, project management skills, digital marketing, and website optimization
  • Proven experience in managing and optimizing P&L for e-commerce operations
  • Demonstrated knowledge in digital marketing, including SEO, PPC, email marketing, social media, and content marketing
  • Excellent analytical and problem-solving skills, with the ability to make data-driven decisions