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E-commerce Specialist

2 months ago

Sydney, New South Wales, Australia ResMed Inc Full time
About the Role

The E-commerce Specialist at ResMed Inc. is responsible for crafting and executing e-commerce strategies across ResMed's three websites to enhance online sales and customer engagement in Australia and New Zealand.

Key Responsibilities
  • Create and implement strategies for ResMed's three websites (ResMed, Eden Sleep, CPAP Australia) to boost online sales and customer engagement across Australia and New Zealand.
  • Collaborate with multiple teams to execute initiatives within tight deadlines.
  • Develop e-commerce strategies for ResMed's websites.
  • Monitor and analyze sales data and trends to identify new opportunities and challenges to optimize marketing campaigns and drive conversion of e-commerce sales.
  • Manage website content, oversee product launches, and ensure optimal functionality and user experience.
  • Coordinate new product launches and ensure alignment with the e-commerce and marketing calendar.
  • Ensure correct website functionality and improve user interface and experience (UI+UX).
  • Communicate with external digital agencies to improve the website and triage any issues, including customer-facing issues as well as integration and POS-related queries.
  • Champion day-to-day and ad-hoc website operations.
  • Partner with the Marketing team to optimize online marketing efforts, including email campaigns, social media outreach, and search engine optimization (SEO).
  • Work with the search engine marketing (SEM) team to develop and manage paid advertising campaigns to increase digital sales.
  • Implement continuous improvement of the online customer experience together with the Customer Experience (CX) team.
  • Analyze and provide insights around site traffic and other key e-commerce metrics with Google Analytics, dashboards, and relevant business tools to increase conversion and retention.
  • Create an analytical and rapid-iteration test/learn/refine culture across the websites.
  • Work with various stakeholders and departments, including marketing, finance, operations, IT solutions, business intelligence, and customer service, across the APAC region, to ensure a cohesive e-commerce strategy.
  • Self-manage schedules and multiple projects to align with business needs, working across projects and brands within specific timelines.
  • Stay up to date on current technology and marketing solutions to implement e-commerce best practices.
  • Collaborate with the Customer Care Centre team to resolve any e-commerce-related issues.
Requirements
  • Bachelor's degree in Marketing, Business, Communications, or any related field preferred.
  • Minimum of 4 years' experience in a digital performance marketing or e-commerce role.
  • Knowledge of e-commerce CMS applications such as Magento, Shopify, or Big Commerce.
  • Proficient in Google Analytics and Excel (for reporting and tracking purposes).
  • Solid understanding of e-commerce metrics and analytics data.
  • Ability to draw insights and make recommendations to implement changes to the online store to maximize sales, conversion rate, and average order value.
  • A positive, collaborative, and solutions-focused attitude.
  • Strong interpersonal skills and team focus.
  • A passion for learning and applying knowledge.
  • Excellent written and verbal skills.
  • Resilient and flexible within a fast-paced and rapidly changing environment.
  • High level of curiosity and creativity.
  • HTML, CSS, Java experience is favorable.
  • Experience with JIRA is highly regarded.
  • Exposure to subscription solutions such as Recharge or Chargebee is very advantageous.