
Senior Partnership Lead
1 week ago
Head of Partnerships Opportunity
">This pivotal leadership role is at the heart of our commercial and brand growth agenda. Reporting directly to the CEO, you will own and execute one of the most heavily invested and strategically critical functions in the business.
">Partnerships are a defining pillar of our brand and community ecosystem. With a mandate to build a truly best-in-class global partnerships function, you will shape and lead the strategy across influencer marketing, gifting, affiliate programs, strategic brand collaborations and B2B partnerships.
">Key Responsibilities">- Own and execute our global partnership framework as a core commercial channel.">
- Build and maintain a 12-month roadmap aligned with our Go-To-Market (GTM) strategy and product development critical path.">
- Lead and continuously evolve our influencer and gifting strategy across tiers, markets, and platforms.">
- Identify new markets, audience segments, and partnership opportunities that align with our brand strategy and growth targets.">
- Implement and manage a scalable affiliate/referral program with clear commercial attribution.">
- Oversee compliance, contracts, and risk mitigation strategies for all influencer and ambassador relationships.">
- Explore and test new partnership formats to innovate in how we show up in the market.">
- Own the evaluation and optimisation of our partnerships and influencer tech stack.">
Strategic Relationship & Campaign Management
">- End-to-end lifecycle management of major partnerships, including contract negotiation, commission models, engagement planning, and milestone tracking.">
- Identify and secure new world-class talent aligned to our mission and brand.">
- Manage our partnerships and influencer marketing budgets, ensuring accurate spend tracking and forecasting.">
- Lead commercial negotiations, driving measurable impact against key metrics.">
- Ensure that partnership-led content aligns with brand and commercial goals.">
- Partner with Brand and Operations to bring our partnerships to life via events, pop-ups, or creator activations globally.">
Measurement, Reporting & Commercial Optimisation
">- Develop and maintain clear measurement frameworks to track ROI, reach, engagement, and content performance.">
- Report on partnership performance periodically as part of business reviews.">
- Conduct ongoing commercial assessments and scenario planning to inform future investment and de-risk underperformance.">
- Collaborate with key functions and teams to optimise outcomes across supporting channels.">
- Ensure all partnerships and co-marketing activity complies with relevant international regulatory frameworks.">
- Monitor and proactively manage compliance risks in partner marketing campaigns.">
Cross-Functional Collaboration
">- Partner closely with Brand, Creative, Product, CX and eComm teams to ensure campaigns are integrated across all channels.">
- Work with Brand, Creative, and CRM to amplify partnership content across owned media channels.">
- Champion historical performance insights in the planning of new collaborations to maximise future performance.">
Leadership & Team Development
">- Lead, coach and develop a high-performing partnerships team.">
- Create scalable systems and processes that support growth across influencer and brand partnership pillars.">
- Foster a culture of bold thinking, operational excellence, and measurable impact.">
About You
">- You have a Bachelor's degree in Marketing, Business, Communications or a related field.">
- You have 8+ years of experience in influencer marketing, partnerships, or brand strategy (with at least 3 years in a leadership role).">
- You have a strong understanding of global influencer ecosystems and affiliate structures.">
- You are commercially literate, including forecasting, budget management and contract negotiation.">
- You are comfortable with attribution models, content performance analytics, and digital metrics.">
- You are a confident senior operator with the ability to influence at executive level.">
- You have a deep understanding of how partnerships drive growth.">
- You have proven on-the-ground experience in B2B partnerships within ecommerce, with a clear track record of delivering commercial outcomes.">
- You have direct experience managing influencer marketing programs across micro to macro influencers, ensuring ROI and brand alignment.">
- You have skilled in navigating complex celebrity and talent relationships, balancing commercial opportunity with reputational risk.">
- You have a global outlook with experience operating across multiple markets.">
- You are a strong communicator, negotiator, and relationship builder.">
- You are data-literate and confident turning insight into action.">
- You have a passion for brand, product, and content-led growth.">
Why Join Us?
">- We offer a hybrid work model – balance of in-office & WFH.">
- We have a Short Term Incentive Program to reward performance across all levels.">
- We provide a Parental leave package for both parents.">
- We have a Well-considered Travel and Expenses Policy for remote workers.">
- We have a State-of-the-art gym at HQ.">
- We offer Competitive staff discounts.">
- We empower women worldwide through our mission.">
- We host Exciting team events & initiatives.">
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