Senior Strategic GTM Manager

1 week ago

Melbourne, Victoria, Australia beBeeGtm Full time $180,000 - $220,000
Strategic Marketing Role

We are seeking a skilled GTM Manager to lead our marketing efforts and drive business growth.

The successful candidate will be responsible for developing and executing strategic marketing plans, working closely with cross-functional teams to accelerate sales adoption and revenue growth.

The ideal candidate will have a strong background in marketing, product development, and channel management, with experience in telecommunications, energy, or IT industries.

Key Responsibilities:

  • Develop and execute GTM programs and initiatives to coordinate sales, marketing, partner, product, training, and enablement teams.
  • Lead field enablement and sales strategy for indirect and direct channels, communicating objectives, timelines, and deliverables to the sales team.
  • Own reporting and planning cadences to leadership on GTM plan execution within your domain.
  • Build and manage marketing demand, customer lifecycle, and retention activity plans, setting and achieving business goals with your team.
  • Create compelling value propositions addressing customer needs to accelerate adoption through sales engagements and GTM strategy.
  • Lead demand generation plans for medium and large corporate segments via events, performance marketing, and digital channels, driving event strategy with marketing support.
  • Test and refine demand generation plans and report on event outcomes against metrics, adjusting future events as needed.
  • Ensure GTM efforts achieve immediate and long-term business goals, identifying and implementing improvements in processes, packaging, and positioning for lead generation.
  • Support internal tools and processes, including lead processing, reporting, and tracking.
  • Collaborate with subject matter experts to develop segment-appropriate content aligned with our brand.
  • Conduct market research to analyze trends, purchasing behavior, and competition, developing segmentation strategies across customer cohorts.

Qualifications and Experience:

  • 10+ years of relevant GTM, product marketing, sales, or aligned consulting experience.
  • Strong skills in offer development, customer value creation, and solution messaging.
  • Knowledge and prior experience in telecommunications, energy, or IT industries.
  • Experience in B2B across sales, product development, channel management, and enablement or content marketing.
  • Awareness of internet, voice, and services for SMB to Enterprise.
  • Knowledge of traditional and digital marketing, content marketing, and digital lead generation.
  • Understanding of the Business and/or Wholesale segment.
  • Excellent writing, communication, and presentation skills.
  • Familiarity with Salesforce CRM.
  • Experience with budgets and forecasting.
  • Experience in Telco, Cyber Security, or complex Enterprise B2B solutions is favorable.
  • Bachelor's degree in Marketing/Engineering and/or MBA.

On Offer:

  • Free Home Broadband.
  • Free Mobile SIM plan.
  • Flexibility – 3 days/week in the office.
  • Lunch on Wednesdays, snacks, and more.
  • Diverse and inclusive culture.
  • Opportunity to gain skills in the telco and tech industries.

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