Gtm Manager

**C**ompany Overview**

Founded in 2014, and listed on the ASX since 2015, Superloop's purpose is to enable better internet for Australian homes and businesses, by enabling challenger retail brands to take a larger share of the market, leveraging Superloop's Infrastructure-on-Demand platform.

Superloop operates in three segments of the market: consumer connectivity, business network and security solutions, and wholesale connectivity, all of which leverage Superloop's investments in physical infrastructure assets including fibre, subsea cables and fixed wireless, as well as Superloop's software platforms. Hundreds of thousands of homes and businesses rely on Superloop every day for their connectivity needs.

**Business Unit Overview**

Our Business & Wholesale unit is the conduit that assists in the delivery of business opportunities and customer engagement. The unit supports our Sales and Customer Connections teams that facilitate opportunities and quotes that convert into sales, and manage sales processes across the entire product portfolio, before being handed to our Delivery team for provisioning and deployment.

**Role Purpose**

At Superloop, a key driver of our success is the strength of our Go-To-Market (GTM) initiatives and the execution through our sales and marketing teams. To build on this momentum, we're seeking a highly qualified GTM Manager to join our Business & Wholesale team. From day one, this individual will lead marketing programs and support the development of initiatives aligned with company objectives across the Corporate (Medium to Large), Wholesale, and Smart Communities segments.

**Key Responsibilities**
- Lead GTM programs and initiatives to orchestrate motions for sales, marketing, partner, product, training and enablement, and professional services teams to accelerate adoption of Connectivity, SD-WAN and SASE, Voice and Mobile.
- Leverage your deep domain expertise to create best in class field enablement and sales strategy - both indirect and direct channels - by communicating campaign objectives, timelines, and deliverables to sales team, and instructions for use or promotion.
- Own reporting and planning cadences to B&W Leadership team on GTM plan execution within your allocated domain and programs.
- Build, manage, and grow the marketing demand, customer lifecycle and retention activity plan, setting and attaining B&W goals with your team's support.
- Create and articulate compelling value propositions that address the specific needs of your customers to accelerate customer adoption through well-developed sales engagements and successful GTM strategy.
- Lead demand generation plans for medium and large corporate to maximise return through events, performance marketing and digital sources; Drive the event strategy utilising Marketing for execution.
- Continuously test and refine the demand generation plan and report on the success of each event against agreed metrics, whilst adjusting future events as needed.
- Ensure all Go-To-Market program efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, packaging and positioning of products, and lead generation.
- Support the development of internal tools and processes, including streamlining lead processing, reporting and tracking capability.
- Work with SME across the business to develop content (blogs, case studies etc) appropriate for the segment and on point with our brand.
- Conduct research to analyse market trends, purchasing behaviour, and competitive landscape, and create well thought-out segmentation strategies across customer cohorts.
- Support the Head of Business & Wholesale GTM in evaluating and establishing the GTM plan and strategy by assembling and analysing sales forecasts, setting objectives, planning and organising promotional presentations, and updating calendars.

**Qualifications and Experience**
- 10+ years of relevant GTM, Product Marketing, Sales, or aligned Consulting experience
- Strong skills in offer development, customer value development and solution messaging
- Knowledge and prior experience working in the telecommunications, energy or IT industry
- Experience working within the B2B space (ideally SMB through to Enterprise) across Sales, Product Development, Channel Management & Enablement or Content Marketing
- Awareness of internet, voice and services for small, medium and large businesses
- Knowledge of traditional and digital marketing, content marketing, and digital lead generation
- An in depth understanding of the Business and/or Wholesale segment
- Excellent writing, communication, and presentation skills
- Familiarity with Salesforce - customer relationship management (CRM) tool
- Experience working with budgets and forecasting
- Experience in Telco, Cyber Security or complex Enterprise B2B solutions is favourable
- Bachelor's degree in Marketing/Engineering and/or and MBA

**On Offer**
- Free Home Broadband
- Free Mobile SIM