Digital Marketing Director
3 weeks ago
As the Head of Digital Marketing, you will be responsible for building a world-class digital marketing operation with global reach for Beaver Process Equipment's B2 B engineered products business. This will involve leading the Marketing team and developing a high-performance digital lead generation machine that creates the deal pipeline required for our sales teams.
Key Initiatives:
Build a high-performing digital marketing team with a mix of internal team members, dedicated offshore support, and specialist agency/project resources.
Develop and implement a global marketing strategy that aligns with the company's Strategic Plan and supports the growth of the business.
Create a high-performing digital marketing operation that drives revenue growth and expands the company's global reach.
About You:
We are looking for a Marketing Leader who wants the autonomy to build a high-performance digital marketing machine with global reach. You will be competitive, focused, and driven by winning. You will have a high-performance mindset with a strong focus on driving revenue. You will be analytical and use logic and data to drive decision-making. You will be highly accountable, hit deadlines, and beat targets. You will be 100% digital, with strong tech capability, and a high need for control. You will be ROI-focused, always looking to 'test and measure', try lots of things, and double-down on what works to maximise every dollar. Experience required includes: 10+ years relevant experience, previously setup or grown high-performance digital marketing team, track record of delivering outstanding revenue outcomes through digital marketing, ideally experience with niche B2 B audiences and highly segmented targeting, ideally experience developing high-performing B2 B marketing funnels, ideally experience with digital marketing localisation (by language, region).
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