Marketing Technology Manager

6 months ago

Bayswater, Australia Paccar Full time

**About Us**
PACCAR Parts is a global leader in the distribution, sales and marketing of aftermarket parts for heavy and medium duty trucks, trailers and engines. Featuring state of the art distribution processes, award winning sales and marketing programs and industry leading quality management. PACCAR Parts, a division of PACCAR Australia provides aftersales support to an extensive network of Kenworth and DAF dealer locations across Australia, New Zealand and Papua New Guinea

**The Opportunity**

**Responsibilities**
- Execute all assigned goals as defined in the annual Marketing Plan
- Coordinate Website updates and improvements including SEO activities, CMS management and form integration, coordination of third-party developers when required. This includes scoping, testing, troubleshooting and compliance activities.
- Marketing lead for Salesforce CRM and Marketing Cloud (SFMC), ensuring “Opt-out” requests are actioned, data capture uses defined data specifications and work within the overall CRM architecture, automated journeys flows are implemented, act as a key Marketing stakeholder for Salesforce projects, ensuring maintenance and compliance work is carried out on the platform. Also utilisation of Salesforce for communications.
- Development of the Online Parts Counter eCommerce system, including integration to Dealer Management Systems and the Product Information Management System (PIMS), development, UX and enhancements, discovery and platform migration, updates, data and Privileges pricing population and mapping, testing and compliance
- Manage the customer loyalty platform, supporting the vendor by providing the required data inputs and compiling and sharing reports.
- Support the customer loyalty program from end-to-end, including coupon file creation, customer communications, claims process, dealer troubleshooting, loyalty incentives and enhancements.
- Develop and implement strategies to enrich customer data to improve quality and accuracy. Develop usage of database to include data segmentation and improved targeting to optimise campaigns.
- Manage the Dealer Collateral and Merchandise websites, with a view to implementing a B2C retail website for all PACCAR Parts retail apparel and lifestyle accessories.
- Develop an understanding of best digital and marketing practices within the PACCAR global Marketing teams. Propose and implement approved improvements.
- Assistance in digital marketing (Facebook, Google & Publisher channels), collateral and content creation where required.
- Ensure adherence to Marketing Plan and Brand Guidelines.
- Assist other team members in use of Digital Platforms, such as Canto, Salesforce CRM, GoTo Webinar and Eventzilla.
- Support the team as required to ensure all Marketing goals are achieved and ensure adherence to all company policies and quality procedures.

**What we like about you**
- Strong attention to detail
- Exceptional organisational skills, courage and resilience in driving new projects.
- Excellent time management skills, self-starter; proactive.
- Strategic thinking and creative approach to problems
- Ability to clearly communicate business needs to the agencies.
- Acts with integrity, able to follow set processes, policy, and procedure. Safety conscious.
- Ability to identify opportunities to improve the areas of responsibility and formulate the business case.
- Team player, demonstrated management skills including recruitment and performance management.
- Ability to enact and adhere to the corporate strategy and Marketing Plan, and any corporate guidelines as provided by PACCAR head office.
- Project Management skills including identifying and maintaining stakeholder engagement.
- Analytical mindset, data driven decision making. Persistence despite obstacles and strong influencing skills
- Sense of urgency and an ability to effectively perform deadline and process driven tasks.
- Up to date with Market trends, able to challenge the status quo and gain acceptance.
- Assertive and facilitative team leader. Able to mentor to less experienced personnel, ability to change leadership style based on the development level of the employee.

**Why Choose Us?**
In return, PACCAR offers great working conditions, a friendly team environment, an excellent salary package including generous superannuation, salary sacrifice, corporate health benefits, education support and long-term employment and career opportunities.

Job Reference: PACAUSLVL103496

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