Digital Marketing and Solutions Lead

5 months ago

Bayswater, Australia Merck KGaA Darmstadt Germany Full time

**Work Your Magic with us**

Ready to explore, break barriers, and discover more? We know you've got big plans -so do we Our colleagues across the globe love innovating with science and technology to enrich people's lives with our solutions in Healthcare, Life Science, and Electronics. Together, wedream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimageable with us.

**The role**

An exciting new opportunity has arisen to join the company as a Digital Marketing and Solutions Lead. You will be part of a growing team which ensures exceptional growth of the e-commerce channel. Specifically, you will be responsible for growing the eCommerce business with our customers through account-based marketing, content marketing and other digital marketing tactics. Additionally, you will be responsible for identifying and integrating with customers through eProcurement / B2B integrations.

In collaboration with the Sales and Marketing team, you will help formulate strategic digital marketing plans to run holistic campaigns. Through a deep understanding of target audience and their personas, you will help develop and execute the B2B and digital sales platforms. We seek a professional who will drive and accelerate overall business growth, by acquiring and retaining customers through improved customer experience, right across the Life Science vertical.

**Who you are**:

- 3-5 years of experience working in a global organization driving digital initiatives (B2B industry and Lifesciences sector experience preferred)
- MBA preferred.
- Business Development / Partnerships / Value selling / Technology integration experience ideally in the Procurement area.
- Proficiency in marketing planning and automation tools (SFMC, Eloqua, Google ads, DV360 Criteo, Sparktoro, Meltwater), CRM platforms, and demand-gen platforms
- Proficient with project management, data analytics and reporting
- Comfortable in comprehensive handling of full business cycle of new partnerships - identification, pitching, commercial construct, taking business live and ongoing improvement.
- Experienced in working in a regional role or working in a cross-cultural environment.

**What we offer**:
We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We celebrate all dimensions of diversity and believe that it drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress

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