Marketing and User Experience Specialist

2 weeks ago

Melbourne, Victoria, Australia beBeeEngagement Full time $80,000 - $150,000
Customer Engagement Specialist

We're on a mission to halve the time it takes to deliver world-class care. Our goal is to empower clinicians with AI systems that free them from administrative burdens and increase the quality and accessibility of care to patients across the world.

At the core of our approach is a deep understanding of user behavior and a commitment to creating experiences that resonate at every stage of the journey. We believe in designing for joy and shipping fast, while making decisions in a flat hierarchy that prioritizes the truth over rank.

As a key member of our Lifecycle team, you'll play a critical role in supporting key business objectives; from user activation and retention, to conversion and expansion. You'll work closely with Product, Growth, and Customer teams to align lifecycle touchpoints with broader go-to-market initiatives.

Key Responsibilities:

  • Plan and execute lifecycle campaigns across email, in-app messaging, and push notifications to drive activation, retention, and feature adoption.
  • Own customer communications for product updates, webinars, and roadshow initiatives, ensuring timely, relevant, and high-impact messaging.
  • Develop onboarding and nurture journeys that guide users to value and encourage product-led self-discovery.
  • Collaborate cross-functionally with Product, Growth, and Customer teams to align lifecycle touchpoints with broader go-to-market initiatives.
  • Segment users and personalize outreach based on behavioral, usage, and demographic data to maximize engagement and conversion.
  • Run A/B tests and optimize campaigns to improve key lifecycle metrics - open rates, activation, engagement, and expansion.
  • Build out reporting and analytics to track lifecycle performance and uncover opportunities for deeper impact.

What We Look For:

  • You have a deep curiosity about customer behavior and can put yourself in their shoes, crafting messaging and experiences that resonate at every stage of the journey.
  • You're comfortable with both content and copywriting, or the technical aspects of lifecycle tools, experimentation, and automation (or both).
  • You're versatile with a broad skill set, and have a knack for learning new things fast; tools, systems, user behavior, product features, and more.
  • You've had hands-on experience running customer communications via email platforms like Customer.io, Braze, HubSpot, or similar.
  • You're not afraid to build, launch, and iterate on your own.
  • You bring 1+ years of experience in lifecycle, digital, or PLG marketing, and are eager to grow quickly in a fast-paced environment.
  • You have experience working in a fast-paced tech, SaaS, or startup environment.
  • You can manage multiple projects with tight deadlines, and still deliver polish.

Benefits:

  • Flexible hybrid working environment, with 3 days in the office.
  • Additional paid day off for your birthday and wellness days.
  • Special corporate rates at Anytime Fitness in Melbourne, Sydney tbc.
  • Generous personal development budget of $500 per annum.
  • Learn from some of the best engineers and creatives, joining a diverse team.
  • Become an owner, with shares (equity) in the company, if Heidi wins, we all win.
  • The rare chance to create a global impact as you immerse yourself in one of Australia's leading healthtech startups.
  • If you have an impact quickly, the opportunity to fast track your startup career.

Why You Will Flourish With Us?

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