Loyalty and Customer Engagement Opportunity

3 days ago


Melbourne, Victoria, Australia beBeeEngagement Full time $160,000 - $185,000
Job Title

We are seeking a skilled Loyalty and Customer Engagement Specialist to play a key role in our customer engagement strategy.

This specialist will work closely with the Marketing Manager to build personalized, timely, and relevant communications across digital channels.

The successful candidate will contribute to designing and optimizing automated campaigns that guide customers through lifecycle touchpoints, including welcome, retention, win-back, and beyond.

To achieve this, they will identify friction points and use automation to deliver seamless, consistent, and relevant digital experiences.

The ideal candidate will have tertiary qualifications in marketing or a related field and 2-3 years' experience in loyalty, CRM, automations, and/or digital marketing.

They will possess a strong understanding of customer segmentation, personalization, and lifecycle marketing principles, as well as exceptional organizational and communication skills.

Key Responsibilities:
  • Building Smart Journeys: Design and optimize automated campaigns to guide customers through lifecycle touchpoints.
  • Bringing Strategy to Life: Translate marketing and customer segment strategies into actionable programs that deepen engagement and increase retention.
  • Enhancing the Customer Experience: Contribute to the mapping of customer journeys and use automation to deliver seamless, consistent, and relevant digital experiences.
  • Collaborating Cross-Functionally: Work closely with internal teams to ensure loyalty and automation programs are aligned, integrated, and on-brand.
  • Measuring What Matters: Monitor performance metrics like open rates, retention, and customer lifetime value, sharing insights and making data-driven recommendations for optimization.

This role offers opportunities for learning, development, and long-term career growth, as well as flexible working arrangements and genuine commitment to work-life balance.



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