Email Marketing Specialist

1 week ago


Australia Sharp & Carter Full time

Sharp & Carter is seeking a highly skilled Email/CRM Marketing Specialist to join their team. This is a newly created role that offers the opportunity to take a base level email marketing platform to new heights via growth in their four sporting brands.

  • Key Responsibilities:
  • Develop and implement digital marketing strategies to drive and nurture leads, drive conversion, and increase cart size.
  • Design and create visually appealing and effective email templates and content.
  • Continue to segment the email lists to ensure targeted and personalized messaging, based on behavior and demographics.
  • Monitor, analyze, and report on email campaign performance using key metrics (open rates, click-through rates, conversion rates, etc.).
  • A/B test email campaigns to optimize performance and user experience.
  • Collaborate with the content and design teams to increase brand awareness and leverage key influencer relationships.
  • Stay up-to-date with industry best practices, trends, and emerging technologies in digital marketing.

Qualifications:

  • Ideally, you will have 3-5 years of experience in digital marketing, with a strong portfolio of case studies.
  • Proficiency in digital marketing platforms such as Mailchimp, Klaviyo, or similar tools.
  • Comfortable educating best practices with digital marketing, personalization, and segmentation across the team and business.
  • Strong analytical skills and experience with data-driven decision-making.
  • You will have the ability to work autonomously but also be keen to learn and be curious with your colleagues.

Preferred Qualifications:

  • Experience with HTML5/CSS.
  • Familiarity with Adobe Creative Suite, Google Analytics, and social media advertising.

Why Join Us?

  • Salary of $80,000-$90,000 plus bonuses.
  • The opportunity to learn directly from hands-on and experienced colleagues.
  • You will be encouraged to bring new ideas to the table and test them.
  • At times throughout the year, there will be opportunities to travel nationally with the team.
  • Hybrid working environment.
  • Professional development opportunities and career growth.


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