Email Marketing Specialist
1 week ago
Sharp & Carter is seeking a highly skilled Email/CRM Marketing Specialist to join their team. This is a newly created role that offers the opportunity to take a base level email marketing platform to new heights via growth in their four sporting brands.
- Key Responsibilities:
- Develop and implement digital marketing strategies to drive and nurture leads, drive conversion, and increase cart size.
- Design and create visually appealing and effective email templates and content.
- Continue to segment the email lists to ensure targeted and personalized messaging, based on behavior and demographics.
- Monitor, analyze, and report on email campaign performance using key metrics (open rates, click-through rates, conversion rates, etc.).
- A/B test email campaigns to optimize performance and user experience.
- Collaborate with the content and design teams to increase brand awareness and leverage key influencer relationships.
- Stay up-to-date with industry best practices, trends, and emerging technologies in digital marketing.
Qualifications:
- Ideally, you will have 3-5 years of experience in digital marketing, with a strong portfolio of case studies.
- Proficiency in digital marketing platforms such as Mailchimp, Klaviyo, or similar tools.
- Comfortable educating best practices with digital marketing, personalization, and segmentation across the team and business.
- Strong analytical skills and experience with data-driven decision-making.
- You will have the ability to work autonomously but also be keen to learn and be curious with your colleagues.
Preferred Qualifications:
- Experience with HTML5/CSS.
- Familiarity with Adobe Creative Suite, Google Analytics, and social media advertising.
Why Join Us?
- Salary of $80,000-$90,000 plus bonuses.
- The opportunity to learn directly from hands-on and experienced colleagues.
- You will be encouraged to bring new ideas to the table and test them.
- At times throughout the year, there will be opportunities to travel nationally with the team.
- Hybrid working environment.
- Professional development opportunities and career growth.
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