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Digital Marketing Specialist
2 months ago
About Jobs360
We are a dynamic and innovative company that is passionate about delivering exceptional results in the digital marketing space. As a Digital Marketing Specialist, you will play a key role in driving our online presence and helping us achieve our business goals.
Key Responsibilities
- E-commerce
- Develop and execute a digital strategy to drive brand awareness, traffic, and conversion on our e-commerce platform.
- Work closely with our global team to achieve budgeted sales targets and increase traffic, conversion, and average transaction value (ATV) for our online channel.
- Social Media
- Align with global social content calendars and execution strategies.
- Develop and maintain a content calendar for our Oceania region.
- Schedule and execute content on all our social channels.
- Work with our customer service team to manage customer and follower inquiries across all platforms.
- Collaborate with our e-commerce team to integrate social content on our e-commerce site.
- Identify and connect with social media influencers.
- Digital Media
- Work with our client's manager and global marketing team to develop a seasonal digital activity calendar.
- Stay up-to-date on global content and timelines, and align local activity to ensure consistency.
- Create proposals in line with global templates and execute campaigns to brand standard.
- Liaise with our client's agency regarding digital campaigns, audiences, and refinement of campaigns to ensure all activity is within budget.
- Make recommendations to increase digital media performance and drive conversion results on our owned e-commerce platform.
- Email Marketing
- Work closely with our client's marketing team and manager on EDM campaigns and concepts.
- Grow, develop, and maintain our customer database in line with our brand communication strategy.
- Brief content specialists and graphic designers on EDM concepts as required.
- Execute EDMs for our e-commerce and retail channels to required timelines.
- Make data-driven decisions and propose best practices or efficiencies to improve.
- Copywriting and campaign reporting.
Requirements
- Minimum 3 years' relevant experience in marketing, ideally within a prestige or luxury brand (retail).
- Proven social media management experience, especially relating to Facebook, Twitter, and Instagram.
- Demonstrable experience planning and managing projects from execution to delivery.
- Thorough understanding of marketing metrics and budget management.
- Degree qualified in a marketing, business, or related field, ideally with a focus on marketing or communications.
- Excellent communication, collaborative, and presentation skills, with strong oral and written communication skills.
- Demonstrated strategic thinking skills, ability to remain agile and strategic within a fast-paced and ever-changing environment.