Driving Customer Success

24 hours ago

Melbourne, Victoria, Australia beBeeMarketing Full time $100,000 - $140,000
Customer Lifecycle Manager

The successful candidate will play a pivotal role driving customer lifecycle and marketing automation solutions across the business. In addition, this role will collaborate with a CRM project team to deliver a new CRM platform into the business.

  • CRM Project Leader – With support from senior management, collaborate with the CRM project team to build and launch a new CRM platform for marketing, CX and compliance.
  • Customer Journeys – Lead the development of customer lifecycle activity using martech solutions to deliver onboarding, automated and personalised experiences across email and SMS channels.
  • Data Workflows – Coordinate and maintain the data workflow process from sources to CRM so that the right data structure facilitates effective use of all new CRM features, such as segmentation, personalisation and lead scoring.
  • 1:1 Communication – Lead and execute personalised 1:1 communications for campaigns and marketing initiatives, ensuring aligned messaging and direct communications best practice.
  • Performance Analysis – Track performance across KPIs (opens, clicks, conversions, revenue) and set up dashboards for reporting. Adopt a test and learn mindset to optimise journeys and customer experiences.
  • Content Creation – Work with the brand and campaign team to create content and deliver personalised campaigns and batch communications across owned channels.
  • Customer Lifecycles – Plan, design and build customer strategies that factor in lifecycle stages of awareness, retention and advocacy.

Key Responsibilities:

  • Develop and implement customer lifecycle strategies across multiple channels.
  • Lead the development and execution of CRM and marketing automation projects.
  • Collaborate with cross-functional teams to drive business growth through customer-centric initiatives.
  • Analyze and optimize customer journey performance to improve customer engagement and conversion rates.
  • Work closely with the CRM project team to ensure successful delivery of the CRM platform.

Requirements:

  • 3+ years of experience managing CRM platforms and marketing automation.
  • Hands-on experience with CRM and marketing automation platforms, such as Hubspot, Zoho, Braze, or Salesforce Marketing Cloud.
  • Strong skills in email and SMS campaign creation including copy, design, templating, testing, and optimisation.
  • Data-driven mindset with experience in segmentation, journey building, analytics and lifecycle marketing.
  • Experience managing CRM implementation projects is desirable.

Benefits:

  • A competitive salary and benefits package.
  • Opportunities for career growth and professional development.
  • A collaborative and dynamic work environment.
  • Access to state-of-the-art technology and tools.

What We Offer:

We are committed to creating a workplace culture that values diversity, equity, and inclusion. We strive to attract and retain top talent from a wide range of backgrounds and perspectives. If you are passionate about customer lifecycle management and have a strong desire to grow your career, we encourage you to apply.

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