Lifecycle Marketing Strategist

1 week ago

Melbourne, Victoria, Australia Xero Full time
Key Responsibilities

The Lifecycle Marketing Lead will play a crucial role in supporting Xero's global small business lifecycle and engagement strategy to accelerate conversion, time to value, and drive continuous incremental uplifts throughout our direct to small business channel.

  • Work collaboratively with Digital Product, Content, Regional Marketing, Digital Media, Design, and Analytics specialists to deeply understand the end-to-end customer journey in order to inform your recommendations to the communications experience in your lifecycle specialisation.
  • Identify and provide requirements for appropriate customer research along the lifecycle journey to ensure we have actionable insights and are tracking and solving real customer problems.
  • Use Salesforce Marketing Cloud to gain insights into our customer engagement behaviour that can help inform other areas of the business.
  • Drive customer lifecycle programs that are commercially aligned to business goals and strategy.
Requirements

The ideal candidate will have extensive experience in email marketing and/or marketing automation platform and digital experimentation.

  • Deep understanding of human-centred design, service design, or design thinking.
  • Experience in Salesforce Marketing Cloud, Sales Cloud, SQL, AMPscript, and Google Analytics.
  • Excellent project management skills and ability to juggle multiple projects at once.
  • Self-motivation, achievement-oriented, innovative thinking, with the ability to thrive in a highly dynamic work environment.
About Xero

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information, and connections.

We offer very generous paid leave to use however you'd like (plus statutory holidays), dedicated paid leave to care for your physical and mental wellbeing, health insurance, life insurance, and income protection, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value.

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