Lifecycle Marketing Strategist

3 weeks ago

Melbourne, Victoria, Australia Xero Full time
Lifecycle Marketing Lead Role

At Xero, we're on a mission to make life better for small businesses and their advisors. As a Lifecycle Marketing Lead, you'll play a crucial role in supporting our global small business lifecycle and engagement strategy. Your goal will be to accelerate conversion, time to value, and drive continuous incremental uplifts throughout our direct to small business channel.

Reporting to our Lifecycle Marketing Manager of Small Business, you'll be part of a team responsible for ideating and delivering personalised, orchestrated journeys that are impactful and relevant. You'll leverage all direct marketing channels, tooling, and data at your disposal for the best customer outcomes.

Key Responsibilities:
  • Use human-centered design to map user needs and design communication journeys that add value
  • Collaborate with Digital Product, Content, Regional Marketing, Digital Media, Design, and Analytics specialists to understand the end-to-end customer journey
  • Identify customer research requirements to ensure actionable insights and solve real customer problems
  • Use Salesforce Marketing Cloud to gain customer engagement insights
  • Drive customer lifecycle programs aligned to business goals and strategy
  • Ideate and drive optimisation and innovation within the customer journey
  • Lead project initiatives, analyse performance, and report results
  • Build communication journeys, update existing journeys, and work with Marketing Automation Leads on complex journeys
  • Build communications in SFMC, add personalisation, and set up batch sends and triggered journeys

What You'll Bring:
  • Extensive experience in email marketing and/or marketing automation
  • Deep understanding of human-centred design, service design, or design thinking
  • Experience in Salesforce Marketing Cloud, Sales Cloud, SQL, AMPscript, and Google Analytics
  • Excellent project management skills and ability to juggle multiple projects
  • Self-motivation, achievement-oriented, innovative thinking, and ability to thrive in a dynamic work environment
  • Ability to communicate the 'why' for each project
  • Deep knowledge and understanding of audience data and segmentation

Why Xero?
At Xero, we offer a range of benefits that reflect our human value, including generous paid leave, dedicated paid leave for wellbeing, health insurance, life insurance, income protection, wellbeing and sports programmes, employee resource groups, and 26 weeks of paid parental leave for primary caregivers.

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