Lifecycle Marketing Strategist

4 weeks ago

Melbourne, Victoria, Australia Xero Full time
Unlock Your Potential as a Lifecycle Marketing Lead at Xero

Xero is a leading cloud-based accounting platform that empowers small businesses and their advisors to thrive. As a Lifecycle Marketing Lead, you will play a pivotal role in driving our global small business lifecycle and engagement strategy, accelerating conversion, time to value, and continuous incremental uplifts throughout our direct-to-small-business channel.

Your Key Responsibilities:
  • Develop and execute personalized, orchestrated journeys that are impactful, relevant, and beautiful, leveraging all direct marketing channels, tooling, and data.
  • Collaborate with cross-functional teams to deeply understand the end-to-end customer journey, informing recommendations for the communications experience in your lifecycle specialization.
  • Identify and provide requirements for customer research along the lifecycle journey to ensure actionable insights and tracking of real customer problems.
  • Utilize Salesforce Marketing Cloud to gain insights into customer engagement behavior, informing other areas of the business.
  • Drive customer lifecycle programs that are commercially aligned to business goals and strategy.
  • Ideate and drive optimization and innovation within the customer journey.
  • Lead end-to-end development and execution of project initiatives, ensuring timely delivery and post-analysis.
  • Analyze experiment and journey performance, tying it back to original objectives and hypothesis, reporting on results and sharing key metrics with stakeholders.
Your Ideal Background:
  • Extensive experience in email marketing and/or marketing automation platforms and digital experimentation.
  • Deep understanding of human-centered design, service design, or design thinking.
  • Experience in Salesforce Marketing Cloud, Sales Cloud, SQL, AMPscript, and Google Analytics.
  • Excellent project management skills and ability to juggle multiple projects simultaneously.
  • Self-motivation, achievement-oriented, innovative thinking, and ability to thrive in a dynamic work environment.
  • Ability to communicate the 'why' behind each project to stakeholders.
  • Deep knowledge and understanding of audience data and segmentation.
Why Xero?

Xero offers a generous package of benefits, including paid leave, employee assistance programs, health insurance, life insurance, income protection, wellbeing and sports programs, employee resource groups, and 26 weeks of paid parental leave for primary caregivers. You'll have the opportunity to do the best work of your life at Xero, with a focus on making a meaningful impact in the lives of small businesses and their advisors.

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