Content Marketing Strategist

4 days ago

Melbourne, Victoria, Australia Aquent Australia Full time
About the Role

Aquent Australia is seeking a highly skilled Content Marketing Manager to join our dynamic marketing team. As a key member of our team, you will be responsible for developing and implementing a comprehensive content strategy that supports and strengthens our brand and reputation.

Key Responsibilities
  • Content Strategy and Planning: Collaborate with the Associate Director Brand & Content to plan and deliver content strategies that appeal to our target audience.
  • Content Development and Implementation: Develop, implement, and evaluate a broad range of externally facing content, aimed at building brand and reputation and promoting our university to prospective students in a compelling and engaging way.
  • Communication Guidance and Stakeholder Management: Provide expert and strategic communication guidance, training, advice, and timely stakeholder relationship management to support the team's work in line with our university's strategic objectives.
  • Content Production and Coordination: Plan, identify, source, and produce content across owned channels, including the web, owned social media channels, eDMs, and other channels, for a wide range of audiences and purposes.
  • Content Writing and Collaboration: Coordinate the production of and write content for key publications, collaborating with colleagues across the university.
  • Project Management and Reporting: Lead operational and project-based work that supports and drives student recruitment, manage and organize photographic and video shoots, and develop and implement effective reporting and using data and analytics to inform decision making for the team.
Requirements
  • Expert Content Writing and Marketing Skills: Expert skills in content writing and content marketing, with experience in executing strategic communication activities across multiple channels (print, web, email, blog, video) for diverse audiences.
  • Digital Content Understanding: A solid understanding of the role of digital content in crafting outstanding user experiences and increasing brand awareness.
  • Interpersonal and Organizational Skills: Strong interpersonal, organizational, and time management skills.
  • Copywriting and Attention to Detail: Exceptional copywriting skills and attention to detail.
  • Problem-Solving and Collaboration: An ability to assess complex situations and collaboratively work out best solutions.
  • Team Collaboration and Budget Management: Proven experience collaborating within teams to produce integrated marketing content across print, digital, and multi-channel platforms, and ability to manage budgets, track content performance, and provide detailed reports to team and stakeholders.
  • SEO Knowledge and Qualifications: Strong knowledge of SEO best practices for creative copywriting and effective keyword placement, and degree qualifications in marketing, advertising, communications, writing, or similar.

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