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Digital Marketing Coordinator
1 month ago
Ray White and Loan Market is a dynamic organization that values innovation and excellence. As a leading aggregator across Australia and New Zealand, we support a community of over brokers and advisers, with a proud family-owned and led approach.
We are committed to hiring outstanding individuals who share our vision and strive for greatness. Our success lies in fostering a culture that encourages collaboration, creativity, and continuous improvement.
About the RoleThe ideal candidate will be a highly motivated and experienced professional with a strong background in digital marketing, communications, or social media content creation. As a Social Media Content Specialist, you will play a pivotal role in shaping our brand's online presence, engaging with our target audience, and driving business growth.
You will work closely with our marketing team to develop and implement effective social media strategies, create compelling content, and analyze campaign results. Your expertise in identifying target audiences, crafting cross-channel marketing campaigns, and interpreting data will be invaluable in achieving our goals.
This is an exciting opportunity for a talented individual to join our team and contribute to the success of Ray White and Loan Market. If you are passionate about digital marketing, have a keen eye for aesthetics, and excellent writing skills, we encourage you to apply.
Key Responsibilities- Develop monthly social media content calendars for Loan Market Australia, New Zealand, and corporate accounts (Facebook, Instagram, Google Business).
- Administer Loan Market Australia and New Zealand corporate social media accounts (Facebook, Instagram, TikTok).
- Create and deploy ad hoc posts in response to news or campaigns, identifying trending topics in consumer media.
- Contribute to monthly marketing reports, analyzing campaign performance and providing insights for future improvements.
- Work with our in-house content creation team to develop video content for social media advertising.
- Manage paid social media consumer programs for Loan Market Australia.
- Write concise advertising post copy for brokers and more in-depth LinkedIn articles for select brokers.
- Marketing or communications degree.
- At least 2 years' experience in digital content marketing, communications, social media, or content strategy.
- Proven track record in identifying target audiences and crafting effective cross-channel marketing campaigns.
- Excellent writing and communication skills, with the ability to write short, snappy, and catchy post copy that authentically represents our Loan Market brand.
- Basic design skills using templates to produce social media assets.
- Good interpersonal skills to liaise with brokers and internal stakeholders.
- Ability to interpret and dissect data and statistics to create relevant and helpful social assets.
- Experience using Meta Suite to shape advertising outcomes in line with goals.
As a Social Media Content Specialist at Ray White and Loan Market, you can expect a competitive salary range between $70,000 - $90,000 per annum, depending on your level of experience and qualifications. We also offer a comprehensive benefits package, including opportunities for career growth, professional development, and a dynamic work environment.
