Optimize and Drive Results

3 days ago

Melbourne, Victoria, Australia beBeeOptimization Full time

**Optimization Specialist Role**

We are looking for a skilled Optimization Specialist to join our team.

This role involves managing, testing and implementing conversion points in the marketing funnel.

You will be responsible for optimising the customer journey from pre-signup to onboarding.

As a key member of the marketing team, you will work closely with sales and product teams to ensure seamless integration.

The successful candidate will have strong front-end skills and be well-versed in data analysis and running structured experiments.

Key responsibilities include:

  • Working with the marketing team to build an optimization strategy, prioritizing tests, tracking and reporting results over time.
  • Designing and building an optimization framework using qualitative and quantitative data.
  • Providing ongoing recommendations to help the business deliver on key metrics and KPIs through continuous website and campaign testing and user experience improvements.
  • Create and execute deliverables that help inform the ideal experiences for users. This could include items such as website audits, web analytics reviews, user journeys analysis, workflows, user scenarios and persona development.
  • Optimizing conversion from trial to paid customer.

**Essential Skills and Qualifications**

To be successful in this role, you will need:

  • Strong proficiency in web analytics (e.g. Google Analytics).
  • Experience in reporting on success/failure of optimization efforts.
  • Strong digital proficiency, knowledge of HTML, CSS and JavaScript is a bonus.
  • Excellent interpersonal skills, including the ability to communicate articulately both verbally and in writing.

**Why Join Us?**

We offer a dynamic and supportive work environment, with opportunities for growth and professional development.

You will be working alongside a talented team of professionals who share your passion for optimization and excellence.

Join us and take your career to the next level

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