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Regional Growth Director

3 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $120,000 - $180,000
Lead Marketing Strategist

Airbnb was born in 2007 when two hosts welcomed three guests to their home, and has since grown to over five million hosts who have welcomed over two billion guest arrivals in almost every country across the globe.

The role will report to a senior marketing leader and partner with them to develop strategic plans and execute, implement, and track marketing programs to drive profitable growth. They will also act as a thought partner, sounding board, and consultant regarding regional business, marketing planning, and operations by tapping into their deep understanding of the business, consumer, and market.

This person will define business challenges and strategies to drive growth, nurture a small but high-performing team, manage agency partners, and work collaboratively with cross-functional teams to deliver actionable, locally relevant, growth-oriented marketing plans that realize business and brand ambitions.

A Typical Day:

  • Develop growth plans for current and prospective users; collaborate across functions to create an integrated roadmap, budgeting, and measurement plans that deliver on the strategy.
  • Partner with the global campaign team, internal creative, and external agency partners to ensure optimal resourcing, timely briefings, contracts, payments, and a deep understanding of the brand and business opportunities, challenges, and plan.
  • In partnership with other marketing stakeholders, develop and deliver the APAC marketing strategy, balancing alignment with global strategy and regional opportunities.
  • Be the advocate for localization across ANZ; ensure all marketing activities feel local and personal; articulate market nuances for teams less familiar with the region.
  • End-to-end execution and monitoring across all global and local marketing efforts and campaign activity.

Your Expertise:

  • Over twelve years in a marketing role, preferably with experience at a fast-paced startup or technology company.
  • Experience working in a marketing capacity across ANZ.
  • Creative and analytical thinker with proven ability to champion world-class creative marketing programs that deliver results.
  • An integrated marketing mindset with experience in amplifying campaigns across paid, owned, and earned channels.
  • Solid business acumen to understand key business and consumer levers that unlock growth.
  • Experience managing agencies and large, multinational teams internally.
  • Solid knowledge of finance and accounting; ability to manage budgets including forecasting, actualizing, and accruing.
  • Willingness to regularly travel internationally.
  • Record of success in leading teams, measurement of ROI, and accountability for results.
  • Ability to thrive in a fast-paced environment.
  • Outstanding communication and presentation skills; able to articulate a vision, strategy, and idea clearly and succinctly.
  • The ability to work at both strategic and tactical levels.
  • Fluent in English (written and verbal).
  • Appreciation for design and a passion for Airbnb.

We Are Committed To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively led people, and to develop the best products, services, and solutions. All qualified individuals are encouraged to apply.