Sales Planning Manager

3 weeks ago

Sydney, New South Wales, Australia Hasbro Full time

Hasbro is seeking a seasoned sales leader to fill the role of Sales Planning Manager. In this position, you will be responsible for developing and executing sales plans across various channels, ensuring alignment with overall business objectives.

Sales Planning:

  • Collaborate with account managers and the brand team to build and track sales plans.
  • Develop sales plans at the brand, channel, and SKU levels.
  • Ensure sales plans are aligned with overall business objectives and track progress throughout the year.

Sales Forecasting & Inventory Planning:

  • Develop and manage accurate sales forecasts in collaboration with the channel leads and marketing team.
  • Analyze historical sales data and market trends to predict sales trends.
  • Collaborate with the supply chain and marketing teams to align inventory plans with sales forecasts.
  • Provide regular updates to senior management on sales performance against targets.

Promotions Planning:

  • Plan sales promotions across channels with channel leads to drive sell-out and sell-in plans.
  • Work closely with the marketing team to align sales promotions with the marketing calendar.
  • Monitor and analyze the effectiveness of promotions and adjust strategies as needed.
  • Oversee the annual budget for sales promotions.

Channel Strategy:

  • Develop and implement channel strategies to optimize sales and distribution.
  • Work with the marketing team for brand and SKU strategy for channels.
  • Identify new channel opportunities and work on route-to-market to tap into them.
  • Collaborate with channel leads to drive sales performance.

Route to Market Strategy:

  • Design and implement route-to-market strategies to ensure efficient product distribution.
  • Optimize sales routes and territories to maximize coverage and sales productivity.
  • Continuously review and refine route-to-market strategies based on market feedback and performance data.

New Launch Planning:

  • Anchoring the planning and execution of new product launches.
  • Work with cross-functional teams to ensure successful product introductions.
  • Plan and execute 100% distribution and volume delivery of new launches across channels.
  • Monitor and report on the performance of new launches.

Cross-Functional Collaboration:

  • Act as the key interface between sales and other functions, including marketing, finance, supply chain, and HR.
  • Facilitate effective communication and collaboration to ensure alignment of objectives and strategies.
  • Lead cross-functional projects, reviews, and initiatives to drive business performance.

Leadership:

  • Demonstrate leadership maturity and 'lead from the chair' when engaging cross-functional departments within the Hasbro business.
  • Create a work environment where team members have clarity of expectations, and are engaged and capable of achieving performance objectives.
  • Foster a sense of urgency, accountability, and action across the team.

You will bring to the role:

  • 8+ years of channel sales management/trade marketing/sales development experience in the consumer goods industry.
  • Strategic mindset that can translate into clear execution plans.
  • Proven experience in sales forecasting, sales planning, promotions planning, channel strategy, route-to-market strategy, new launch planning, and inventory planning.
  • Clear understanding of sales and marketing operations.
  • Experience developing sales targets/budgets and driving revenue accountability across sales teams with and without reporting relationships.
  • Analytical skills supported by proficiency in the usage of analytical tools, Microsoft Excel, and dashboard development.
  • Excellent verbal and written communication skills with the ability to write and deliver effective presentations.
  • Ability to persuade and influence as an indirect leader of others and across broad audiences.
  • Tertiary qualifications in business or marketing preferred.

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

Job Segment: Supply Chain Manager, Supply Chain, Marketing Manager, Operations Manager, Sales Operations, Operations, Marketing, Sales

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