Senior Product Marketing and Content Manager

1 week ago

Sydney, New South Wales, Australia Parity Consulting Full time
Job Description

**About the Company**

Our client is a well-established, leading global asset management firm, dedicated to helping their clients build a better financial future within retail, intermediated, and institutional markets.

**The Role**

As the Senior Product Marketing Manager, you will be responsible for providing product marketing and content support to local business, marketing strategy, and objectives. Making complex subjects simple and having a strong understanding of distribution channels and how they like to consume content, you will be responsible for producing and editing engaging content. A strong technical knowledge of asset classes and products is essential.

**Key Responsibilities**

  • Create new and engaging content, including fund flyers, infographics, presentations, and videos, that align to the business' product and competitive positioning.
  • Adopt and drive a digital-first approach across our client communications.
  • Write and edit written content for digital and traditional marketing/communications programs, such as online and eDM campaigns, websites, advertisements, sales flyers, digital banners, video scripts, market/asset class outlooks, and fund updates.
  • Make recommendations based on data and analytics, working with content owners to revise and measure content and marketing goals.
  • Develop and deliver topical content through to advisers, investors, and institutions through our EDMs, webcasts, videos, social media, and sponsored content, delivering market-leading insights and thought leadership.
  • Work closely with content partners to bring thought-leadership to market and drive product campaign propositions.

**Requirements**

  • 7+ years' experience in Product Marketing and Content Marketing within the financial services industry.
  • Strong understanding and knowledge of asset management firms, investment markets, asset classes, product categories, and distribution strategies preferred.
  • Experience in the digital landscape in Australia and a clear understanding of digital content engagement and measurement principles.

**Why Parity Consulting?**

  • Great opportunity to work for a reputable brand within the funds management space.
  • Self-starter who displays high energy and self-motivation.
  • Diverse organisation with a strong culture.

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