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Lead Product Marketing and Content Strategist
2 months ago
Job Overview
About the Company
Our client is a prominent global asset management firm, committed to assisting clients in achieving a more secure financial future across retail, intermediary, and institutional sectors.
Position Summary
In the role of Senior Product Marketing Manager, you will be tasked with delivering product marketing and content support to align with local business strategies and objectives. Your ability to simplify complex topics and your comprehensive understanding of distribution channels will be crucial as you create and refine compelling content. A solid technical grasp of various asset classes and products is a prerequisite.
Key Responsibilities
- Develop innovative and captivating content such as fund brochures, infographics, presentations, and videos that resonate with the business's product and competitive positioning.
- Champion a digital-first strategy across all client communications.
- Compose and refine written materials for both digital and traditional marketing initiatives, including online campaigns, websites, advertisements, sales materials, digital banners, video scripts, and market outlooks.
- Utilize data and analytics to inform recommendations, collaborating with content owners to enhance and assess content and marketing objectives.
- Generate and disseminate relevant content to advisers, investors, and institutions through various channels, including EDMs, webcasts, videos, social media, and sponsored content, providing market-leading insights and thought leadership.
- Collaborate closely with content partners to effectively bring thought leadership to market and promote product campaign initiatives.
Qualifications for Success
- A minimum of 7 years of experience in Product Marketing and Content Marketing within the financial services sector.
- A robust understanding of asset management firms, investment markets, asset classes, product categories, and distribution strategies is preferred.
- Experience in the digital landscape in Australia, with a clear understanding of digital content engagement and measurement principles.
Why Consider This Opportunity?
- An excellent chance to work with a reputable brand in the funds management industry.
- A self-motivated individual who demonstrates high energy and initiative.
- A diverse organization with a strong cultural foundation.
Next Steps
If you are seeking to work with a globally recognized brand that values strong cultural principles and offers career growth opportunities, this position may be ideal for you.
Parity Consulting acknowledges the First Nations People as the Traditional Custodians of this land and honors their connection to the country.
We partner exclusively with clients who embrace diversity and are dedicated to fostering the individuality of every employee. We encourage applications from individuals with diverse beliefs, abilities, backgrounds, and life experiences.
