Lead Product Marketing and Content Strategist

1 week ago

Sydney, New South Wales, Australia Parity Consulting Full time

Job Overview

About the Company

Our client is a prominent global asset management firm, committed to assisting clients in achieving a secure financial future across retail, intermediary, and institutional sectors.

Position Summary

In the role of Senior Product Marketing Manager, you will play a pivotal role in delivering product marketing and content strategies that align with local business objectives and marketing initiatives. Your ability to simplify complex topics and your deep understanding of distribution channels will enable you to create and refine compelling content. A robust technical foundation in asset classes and products is crucial for success in this position.

Key Responsibilities

  • Develop innovative and engaging content such as fund brochures, infographics, presentations, and videos that reflect the company's product positioning and competitive landscape.
  • Champion a digital-first mindset across all client communications.
  • Craft and refine written materials for both digital and traditional marketing initiatives, including online campaigns, websites, advertisements, sales materials, digital banners, video scripts, and market outlooks.
  • Utilize data and analytics to provide insights and recommendations, collaborating with content stakeholders to enhance and assess content effectiveness and marketing objectives.
  • Produce and disseminate relevant content to advisers, investors, and institutions through various channels, including EDMs, webcasts, videos, social media, and sponsored content, offering market-leading insights and thought leadership.
  • Collaborate closely with content partners to effectively bring thought leadership to market and advance product campaign strategies.

Qualifications for Success

  • A minimum of 7 years of experience in Product Marketing and Content Marketing within the financial services sector.
  • A solid understanding of asset management firms, investment markets, asset classes, product categories, and distribution strategies is preferred.
  • Experience with the digital landscape in Australia, along with a clear grasp of digital content engagement and measurement principles.

Why Consider This Opportunity?

  • An excellent chance to contribute to a respected brand in the funds management industry.
  • A role for a self-motivated individual who demonstrates high energy and initiative.
  • A diverse organization that values a strong workplace culture.

Next Steps

If you are interested in working for a globally recognized brand that upholds strong cultural values and offers career growth opportunities, this position may be the right fit for you.

Parity Consulting acknowledges the First Nations People as the Traditional Custodians of this land and honors their connection to the country.

We partner exclusively with clients who value diversity and are dedicated to fostering the individuality of every employee. We encourage individuals with varied beliefs, abilities, backgrounds, and life experiences to apply.

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