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Product Content Marketing Specialist

2 months ago

Sydney, New South Wales, Australia Tyro Payments Limited Full time
About the Role

As a Product Content Marketing Specialist at Tyro Payments Limited, you will play a crucial role in enhancing awareness, consideration, and adoption of our products by creating compelling content for every stage of the buyer journey.

Key Responsibilities
  • Strategy & Planning: Develop and execute a comprehensive product content strategy based on a deep understanding of Tyro's customers, products, and business use cases.
  • Map touchpoints in the buyer journey to integrate product content effectively.
  • Content Creation & Management: Produce and maintain high-quality content for various channels, including blog posts, articles, infographics, demo videos, and website content.
  • Content Support & Collaboration: Assist other marketers and stakeholders by providing advice, playbooks, and guidance to enhance content development skills.
  • Analytics & Optimisation: Utilise analytics tools to track content performance, identify opportunities for optimisation, and test content across the website.
  • Inform content-led strategies throughout the buyer journey using data and research.
  • Customer & Market Insight: Develop a deep understanding of Tyro's customers, competitors, and products.
  • Ensure content addresses customer needs and pain points at each stage of the buyer journey by leveraging research and data.
  • GTM & Product Marketing Support: Manage product content requirements for go-to-market (GTM) motions and support general product marketing tasks, including customer value proposition (CVP) and messaging development.
Requirements
  • Proven experience in understanding product marketing and marketing products to drive education.
  • Proven experience as a product and/or content marketer, or similar role (ideally within financial services).
  • Excellent writing and editing skills of content across various platforms.
  • Knowledge of CMS, CRO principles, and digital marketing strategies.
  • Strong analytical skills and experience using analytics tools to track and report on content performance and optimise strategies.
  • Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.