Digital Content Strategist – Purpose-Led Experiences

2 days ago

North Sydney Council, Australia Bigwave Digital Full time

About the Role:

We're seeking an experienced Digital Content Designer to join our team at Bigwave Digital, a purpose-led startup expanding globally. As a key member of our marketing team, you'll be responsible for creating engaging digital content that aligns with UX/UI best practices and drives results across multiple marketing channels.

Key Responsibilities:

  • Campaign Creation: Manage integrated marketing campaigns from concept to delivery, ensuring they meet best practices across multiple media channels. Utilize UX/UI insights to optimize user engagement.
  • Social & Website Design: Collaborate with the marketing team to plan and design content for social channels, creating website assets that maintain consistency and optimize the user experience.
  • Data-Driven Insights: Stay on top of social trends and use data to improve the effectiveness of your designs. Test, monitor, and iterate on designs for platforms like TikTok, Instagram, Facebook, Pinterest, and EDMs to ensure they're delivering results.
  • Ownership of Creative Assets: Take full responsibility for the design and execution of style guides across all communications, from social media to brand and website assets. Ensure all digital content is visually cohesive and adheres to UX/UI best practices.
  • Collaboration: Work with external agencies or freelancers to produce top-quality photography and videography content, managing the global creative database.

Requirements:

  • 3-5 years of experience in digital content creation, including marketing and website design that follows UX/UI best practices.
  • Proficient in key Adobe applications (After Effects, Premiere Pro, Illustrator, Photoshop, and InDesign) and other tools like Canva, CapCut, and Figma. Motion graphics experience is a bonus.
  • A portfolio showcasing your experience in creating engaging content across platforms.
  • Strong understanding of visual design, including typography, layout, and composition. Knowledge of video formats and workflows is essential.
  • Basic copywriting skills to complement your designs.
  • A true team player with the ability to collaborate and solve problems in a fast-paced environment.
  • Experience in e-commerce, retail, travel, tourism, or two-sided marketplaces is preferred.
  • Knowledge of international expansion (especially US and UK markets) would be advantageous.

Perks:

  • Join a team with integrity, focused on making a social impact.
  • Flexible working arrangements—work from home and/or enjoy our pet-friendly office in North Sydney.
  • A focus on wellbeing.
  • Family-friendly, fun culture.

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