Loyalty Relationship Strategist
2 weeks ago
This role is seeking an experienced CRM and Loyalty Manager to lead customer relationship management and loyalty initiatives.
- Develop and execute strategies to drive customer engagement, retention, and lifetime value.
- Partner with key stakeholders to evolve program benefits, promotions, and engagement strategies.
Key Responsibilities:
Loyalty Program Development & Management- Own the strategy, delivery, and growth of the loyalty program including acquisition, engagement, and retention.
- Develop lifecycle marketing journeys to re-engage customers.
- Map and maintain a contact strategy to deliver a best-in-class customer experience.
- Build campaign frameworks and content journeys that deepen customer relationships.
- Leverage the Customer Data Platform to build audience segments for targeted campaigns.
- Implement A/B testing to refine targeting and messaging.
- 5+ years' experience in CRM, loyalty, or retention marketing.
- Proven track record of delivering measurable growth in customer engagement.
- Strong data analysis skills with experience using CRM and analytics platforms.
About This Role
- Demonstrated ability to lead and motivate teams.
- Excellent stakeholder management and communication skills.
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