Chief Loyalty Strategist

2 days ago

Melbourne, Victoria, Australia beBeeLoyalty Full time $110,000 - $140,000
Job Description

As a seasoned professional, you will be responsible for designing and executing a customer-centric loyalty strategy that drives retention, acquisition, engagement, and lifetime value.

Key responsibilities include leading the end-to-end strategy, design, and execution of the loyalty program to drive retention, acquisition, engagement, and customer lifetime value.

Additionally, you will own and manage the loyalty program roadmap, ensuring timely delivery of initiatives through effective stakeholder engagement and cross-functional coordination.

Collaboration with teams across Marketing, Commercial, Tech, Finance, and CX is essential to evolve the loyalty proposition based on customer insights and market trends.

Required Skills and Qualifications

The ideal candidate will possess experience in loyalty program development and management, ideally in digital, retail, travel, or consumer-facing sectors.

A proven ability to deliver loyalty programs and promotions that boost engagement, retention, and customer value is also required.

Strong project and program management skills, with a track record of leading cross-functional initiatives, are essential.

Experience shaping customer value propositions aligned with insights and commercial goals is necessary.

Deep understanding of loyalty marketing, customer lifecycle strategy, and data-led decision-making is expected.

Benefits

We offer a first-class health and well-being program, including an onsite gym, yoga, and meditation.

Breakfast and catered lunch are provided five days a week, along with an exceptional Employee Assistance Program.

A fun and flexible working environment is offered, with Friday afternoon onsite gatherings and monthly celebrations.

Opportunities to experience the travel we sell through famils are available.

A dynamic environment with a collaborative team is what we offer.

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