Customer Engagement Specialist

3 days ago


Adelaide, South Australia beBeeMarketing Full time $90,000 - $110,000

Be a key player in shaping the future of our Marketing team.

About Us

We are Australia's largest regional accommodation provider and a leading tourism organisation. Our business has an enviable portfolio of brands and a national footprint that continues to expand. We have 85+ owned and operated parks and resorts, 220+ licensed independent parks, 230,000+ G'day Rewards members, and the #1 travel app in the App Store (WikiCamps).

With origins in the holiday park industry, we've been rapidly diversifying into premium, experiential tourism and investing in digital experiences across platforms. Through this growth, we've remained focused on providing authentic Australian holiday experiences that connect our customers with regional pockets of Australia.

The Role

As a CRM Marketing Specialist, you will leverage your creative and analytical skills to establish a vision for campaign automation using Salesforce Marketing Cloud. You will be responsible for ideating, writing, and executing seamless and effective CRM campaigns to drive acquisition, optimise retention, and develop lifetime value.

You will work closely with the CRM and broader marketing team to develop, write, and execute CRM strategies through different touchpoints to drive engagement through acquisition and retention strategies. You will also implement and continuously review and optimise marketing automation journeys and triggers within SFMC to deliver relevant and personalised communications to customers based on their behaviour and lifecycle stage.

Your Experience

To be successful in this role, you will ideally have tertiary qualifications in Business, Marketing, Communications, or a relevant discipline, with strong technological understanding and ability to operate multiple programs in conjunction with one another. You will have a proven track record in executing data-driven marketing campaigns that drive results.

You will have a strategic mindset with a customer-centric approach and exceptional analytical abilities. You will consider your communication skills, both written and verbal, one of your strengths and pride yourself on stakeholder engagement skills. You will thrive in a fast-paced and outcome-focused environment and have a can-do attitude.

What We Offer

At our company, you will find a dynamic environment with an energetic 'market disrupter' reputation. If you are passionate, adventurous, and ready to hit the ground running, we encourage you to apply for this exciting opportunity.



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